Director of Performance Marketing
3 weeks ago
We are seeking a seasoned Director of Performance Marketing to lead our media buying and user acquisition efforts for both SiriusXM and Pandora brands. As a key member of our marketing team, you will develop, forecast, manage, and optimize direct response ad campaigns across multiple marketing channels, including programmatic display, paid search, paid social, and affiliate marketing.
Key Responsibilities- Maintain and take ownership of goals, KPIs, budget, and forecasts.
- Manage media strategy to improve performance and scale growth.
- Identify and develop testing opportunities (A/B and multivariate tests) that would help campaign efficiency and/or scale volume.
- Develop strategies to enhance segmentation, targeting, personalization, and reach across paid channels.
- Optimize vendor relationships to increase performance and process efficiency while holding vendors accountable for KPI goals.
- Collect, manage, organize, and present campaign reporting to share performance and learnings.
- Lead and manage a team of media buyers.
- Collaborate with analytics and product teams to communicate data and technical requirements for marketing needs and prioritizing initiatives based on business objectives.
- Minimum 8 years of experience in performance marketing, media buying, and/or growth role.
- Minimum 5 years people management experience, including hiring, mentoring, and organizational design.
- Bachelor's degree or higher.
- Expert knowledge in paid media execution, ad tech, tracking, and analytics; well-versed with Mobile Measurement and UTM code.
- Experience media buying on programmatic media channels are a must.
- Experience conducting content, segmentation, and A/B testing to improve efficiency and scale.
- Hands-on keyboard experience buying bidded media and extensive knowledge of auction dynamics; well-versed with platforms such as Google Ads, DV360, Meta, Snap, Tik Tok, Pinterest, Yahoo, TheTradeDesk, Beeswax, Amazon Ads, Criteo.
- Outstanding communication and presentation skills.
- Superior problem-solving and prioritization skills in addition to having a passion for efficiency.
- Must have legal right to work in the U.S.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. Our platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment, and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics, and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization, and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
We are an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.
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Director of Performance Marketing
4 weeks ago
Atlanta, Georgia, United States Sirius XM Radio Inc Full timeJob Title: Director of Performance MarketingWe are seeking a highly skilled Director of Performance Marketing to lead our media buying and user acquisition efforts for both SiriusXM and Pandora brands. As a key member of our marketing team, you will develop, forecast, manage, and optimize direct response ad campaigns across multiple marketing channels,...
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Director of Performance Marketing
4 weeks ago
Atlanta, Georgia, United States Sirius XM Radio Inc Full timeJob Title: Director of Performance MarketingWe are seeking a highly skilled Director of Performance Marketing to lead our media buying and user acquisition efforts for both SiriusXM and Pandora brands. This key role will develop, forecast, manage, and optimize direct response ad campaigns across multiple marketing channels, including Programmatic Display,...
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Director of Performance Marketing
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