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Demand Generation Marketing Manager

2 months ago

Albany, New York, United States The Access Group Full time
About the Role

We are seeking a highly skilled Demand Generation Marketing Manager to join our team at The Access Group. As a key member of our global marketing team, you will be responsible for developing and executing integrated marketing plans that drive business growth and revenue.

Key Responsibilities
  • Develop and execute digital marketing strategies to generate leads and drive awareness and engagement across multiple channels, including ABM, paid media, SEO, email, webinars, events, and digital PR.
  • Lead the development of marketing initiatives to support the sales team, including content creation, lead generation, and sales enablement.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives and drive revenue growth.
  • Monitor and analyze marketing performance metrics to optimize marketing strategies and improve ROI.
  • Stay up-to-date with industry trends and best practices in demand generation marketing to ensure our marketing efforts remain effective and innovative.
Requirements
  • Proven experience in demand generation marketing, with a strong track record of driving business growth and revenue.
  • Excellent understanding of digital marketing channels, including ABM, paid media, SEO, email, webinars, events, and digital PR.
  • Strong analytical and problem-solving skills, with the ability to analyze data and make informed marketing decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Ability to work in a fast-paced environment and prioritize multiple projects and deadlines.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.