Marketing Manager, Integrated Campaigns
4 weeks ago
Marketing Manager, Integrated Campaigns
We are seeking an experienced marketing professional to lead the development and execution of integrated marketing strategies across various channels to drive brand awareness, consumer engagement, and sales growth. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for marketing.
Key Responsibilities:
- Develop and implement comprehensive integrated marketing plans that align with business objectives and brand strategy.
- Support managing social media channels, including content creation, planning, and execution; influencer acquisition and management; and identifying social trends.
- Analyze market trends, consumer insights, and competitive landscape to identify opportunities and inform marketing strategies.
- Lead website content updates, UI/UX upgrades, and analysis-driven enhancements to increase consumer engagement and lead generation.
- Lead the development and execution of PR strategies to enhance brand visibility and reputation.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in marketing, with a focus on integrated and digital marketing in the CPG industry.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong organizational and project management skills, with the ability to handle multiple tasks simultaneously.
- Experience managing budgets and working with external agencies and vendors.
- Excellent written and verbal communication skills.
- Creative thinker with a keen eye for detail and a proactive approach to problem-solving.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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