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Product Positioning Specialist for Luxury Residential Market
2 months ago
We are seeking a highly skilled Architect & Designer Market Development Manager to join our team at The AZEK Company. As a key member of our sales team, you will play a pivotal role in influencing and driving the product positioning of our company's offerings with specifiers through contractors.
Key Responsibilities- Build and nurture a specification network connecting architects, interior designers, landscape architects, and custom builders to specify AZEK products on their projects.
- Develop project specifications with specifiers based on their needs, requirements, and challenges.
- Maintain a project pipeline that will be fulfilled through established AZEK Sales Channels (dealers and contractors), coordinated with the local ASMs.
- Provide product and CEU training to be an educational resource to specifiers regarding the features, benefits, and applications of our products.
- Collaborate with local ASMs and their dealers or contractors to identify high potential specification targets in a market.
- Conduct in-depth market research to identify trends, changes in industry standard and regulations, product opportunities, and competitive landscapes within the residential specification industry to be shared with senior leadership.
- Maintain aggressive specifier call schedule throughout the year; to generate awareness and understanding of AZEK's existing and new products and services.
- Encourage specifiers to trial AZEK products and convert them to ongoing customers.
- Create and maintain customer records and opportunities using company provided automated systems (i.e. CRM).
- Assist in funneling feedback, creation, and/or maintenance of sales tools in the field (e.g. Product Displays, Presentations, Sampling, etc).
- Prepare sales analysis reports (e.g. growth trends, YOY comparison, etc.)
- Actively manage and maintain an up-to-date Outlook calendar reflecting all appointments/schedules.
- Keep supervisor informed of key issues/changes occurring in assigned territory such as: competitor programs/products/actions, changes in dealers/distributors, dealer personnel, etc.
- Engage in local relevant specifier associations (e.g. AIA, ASID, ICAA, DLN, etc).
- Bachelor's Degree (four-year college or technical school)
- The ideal candidate will have some specific technical architectural or related experience before transitioning into a sales role calling on end-users in the A&D community.
- Applied skills in use of Microsoft office (Excel, PowerPoint, Word). Use of computer to enter data, create reports, correspondence, etc.
- Experience with CRM software is a plus.
- Strong, experience-based understanding of the A&D community; proven success working with architects, interior designers, builders, contractors, landscape architects, and other specifiers.
- Develop and manage a target/conversion list of residentially focused specifier.
- Must have strong contacts in the local A&D community to be considered for this role.
Compensation for roles at AZEK varies depending on a wide range of factors including but not limited to the specific office location, role, skill set and level of experience. The annual salary for this role is $100,000 to $130,000. In addition to base salary, we offer generous bonus and incentive opportunities that significantly increase earning potential.