Search Strategy Manager

1 week ago


Mountain View, California, United States Direct Staffing Inc Full time
Job Overview

Position: Mgr, Search Strategy

Location: Mountain View

Experience Required: 2-5 years

Relocation Assistance: Available

Bonus Structure: Yes

Travel Requirements: Occasional

Key Responsibilities
  1. Oversee an agency responsible for designated SEM initiatives.
  2. Ensure achievement of revenue targets, budget adherence, ROI, and other business objectives.
  3. Evaluate and report on various performance indicators of SEM initiatives.
  4. Investigate industry trends and competitive dynamics to identify growth and optimization prospects.
  5. Enhance keyword coverage, bidding strategies, account organization, and advertisement content.
  6. Design and implement A/B testing on landing pages to boost performance.
  7. Work collaboratively with other marketing divisions to share data insights and learnings.
  8. Examine user interactions on landing pages and conversion pathways utilizing web analytics tools.
Qualifications
  1. A minimum of 3 years of practical experience in crafting and refining extensive paid search campaigns.
  2. Possess strong analytical skills combined with creativity, attention to detail, organization, and teamwork.
  3. Exhibit robust critical thinking and communication abilities.
  4. Experience in managing global projects and coordinating across different time zones.
  5. Proficient in analyzing substantial datasets to extract insights and formulate conclusions.
  6. Familiarity with keyword bid management and web analytics tools is advantageous.
Additional Information

Your information will be treated confidentially in accordance with EEO guidelines.

Company: Direct Staffing Inc



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