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Search Strategy Manager

2 months ago


Mountain View, California, United States Direct Staffing Inc Full time
Job Overview

Position: Mgr, Search Strategy

Location: Mountain View

Experience Required: 2-5 years

Relocation Assistance: Available

Bonus Structure: Yes

Travel Requirements: Occasional

Key Responsibilities
  1. Oversee an agency for designated SEM initiatives.
  2. Ensure achievement of revenue targets, budget adherence, ROI, and other business objectives.
  3. Evaluate and report on various performance indicators of SEM initiatives.
  4. Examine industry trends and competitive dynamics to identify growth and optimization opportunities.
  5. Enhance keyword coverage, bid strategies, account architecture, and advertisement content.
  6. Develop and implement A/B testing on landing pages to improve effectiveness.
  7. Work collaboratively with other marketing channels to share data insights and learnings.
  8. Assess user interactions on landing pages and conversion pathways utilizing web analytics tools.
Qualifications
  1. A minimum of 3 years of practical experience in creating and refining large-scale paid search campaigns.
  2. Possess strong analytical skills combined with creativity, attention to detail, organization, and teamwork.
  3. Excellent critical thinking and communication abilities.
  4. Experience in managing global projects and coordinating efforts across various time zones.
  5. Proficient in analyzing extensive datasets to extract insights and formulate conclusions.
  6. Familiarity with keyword bid management and web analytics tools is preferred.
Additional Information

Your information will be kept confidential in accordance with EEO guidelines.

Direct Staffing Inc