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Search Strategy Manager
2 months ago
Position: Mgr, Search Strategy
Location: Mountain View
Experience Required: 2-5 years
Relocation Assistance: Yes
Bonus Structure: Yes
Travel Requirements: Occasional
Key Responsibilities- Oversee an agency for designated SEM initiatives.
- Ensure achievement of revenue targets, budget adherence, ROI, and other key business objectives.
- Evaluate and report on various performance indicators of SEM initiatives.
- Investigate industry trends and competitive dynamics to identify growth and optimization opportunities.
- Enhance keyword coverage, bid strategies, account organization, and advertisement content.
- Plan and implement A/B testing on landing pages to improve performance outcomes.
- Work collaboratively with other marketing channels to share data insights and learnings.
- Examine user interactions on landing pages and conversion pathways utilizing web analytics tools.
- A minimum of 3 years of practical experience in creating and refining large-scale paid search campaigns.
- Possess strong analytical skills, creativity, attention to detail, organizational abilities, and be a cooperative team member.
- Exhibit robust critical thinking capabilities and effective communication skills.
- Familiarity with driving global projects and coordinating efforts across various time zones.
- Experience in analyzing extensive datasets to extract insights and formulate conclusions.
- Proficiency in utilizing keyword bid management and web analytics tools is preferred.
Your information will be maintained confidentially in accordance with EEO guidelines.
Direct Staffing Inc
