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Search Strategy Manager
2 months ago
Position: Mgr, Search Strategy
Location: Mountain View
Experience Required: 2-5 years
Relocation: Available
Bonus Structure: Yes
Travel Requirements: Occasional
Key Responsibilities- Oversee an agency responsible for designated SEM initiatives.
- Ensure that revenue targets, budgetary constraints, ROI, and other organizational objectives are achieved.
- Evaluate and report on various performance indicators related to SEM initiatives.
- Investigate industry trends and the competitive environment to identify opportunities for growth and enhancement.
- Refine keyword coverage, bid strategies, account organization, and advertisement content.
- Plan and implement A/B testing on landing pages to improve performance metrics.
- Work collaboratively with other marketing divisions to share data insights and learnings.
- Examine user interactions on landing pages and conversion pathways utilizing web analytics tools.
- A minimum of 3 years of practical experience in crafting and refining extensive paid search campaigns.
- Possess strong analytical skills, coupled with creativity, attention to detail, organization, and teamwork capabilities.
- Exhibit excellent critical thinking and communication skills.
- Experience in managing global projects and coordinating efforts across different time zones.
- Proficient in analyzing large datasets to extract insights and make informed decisions.
- Familiarity with keyword bid management and web analytics tools is advantageous.
Your information will be kept confidential in accordance with EEO guidelines.
Direct Staffing Inc