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Senior Product Marketing Manager, People Operations Go-to-Market Strategist

2 months ago

Seattle, Washington, United States Google Full time
About the Role

We're seeking a seasoned Product Marketing Manager to join our People Operations team at Google. As a key member of our go-to-market strategy team, you'll be responsible for developing and executing marketing plans that drive business growth and user adoption.

Key Responsibilities
  • Lead end-to-end product marketing for key People Operations products, encompassing segmentation, positioning, messaging, and campaign development.
  • Drive strategic campaigns aligned with user needs, cross-product positioning, and Google's overarching people narrative.
  • Serve as a strategic advisor to product and program owners, advocating for end users throughout the product lifecycle.
  • Craft compelling narratives that articulate core product stories, value propositions, and unique selling points.
  • Develop a comprehensive suite of enablement assets tailored to diverse audience personas.
  • Establish partnerships with cross-functional teams to ensure cohesive messaging and coordinated execution throughout the product launch and lifecycle.
Requirements
  • 7+ years of experience in marketing, with a focus on product marketing and go-to-market strategy.
  • Proven track record of developing and executing successful marketing campaigns that drive business growth and user adoption.
  • Excellent writing and content development skills, with the ability to craft compelling narratives and value propositions.
  • Strong strategic thinking and problem-solving skills, with the ability to analyze complex business problems and develop effective solutions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
What We Offer
  • A competitive salary range of $159,000-$239,000, plus bonus, equity, and benefits.
  • The opportunity to work on high-impact projects that drive business growth and user adoption.
  • A collaborative and dynamic work environment with a team of experienced professionals.
  • The chance to develop your skills and expertise in product marketing and go-to-market strategy.