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Assistant Director of Communications and Marketing

2 months ago

Lincoln University, United States Lincoln University Full time
Job Summary

The Assistant Athletic Director for Communications and Marketing is responsible for the development, coordination, and implementation of athletic media and marketing plans for the intercollegiate sports programs at Lincoln University.

Key Responsibilities
  • Develop and manage athletic media and marketing plans to promote the university's intercollegiate sports programs.
  • Coordinate with the University's Media Relations Office and outside media constituents to ensure effective communication and public relations.
  • Manage all in-game statistics and records, including distribution to visiting opponents, the CIAA, and the NCAA.
  • Oversee the management and monitoring of the athletic department's social media platforms.
  • Provide public relations advice and counsel to the Director of Athletics, athletic staff, and student-athletes.
  • Market the athletic program to various venues and develop or manage the creation of graphics for social media platforms.
  • Manage all aspects of the university's live stream platforms, including staff, third-party groups, and television productions.
Qualifications
  • Excellent verbal and written communication skills and interpersonal skills.
  • Proficiency in all Microsoft Office products.
  • Proficiency in Adobe Creative Suite.
  • Ability to work flexible schedules, including late nights and weekends.
  • Experience in streaming and broadcast operations, including Blue Frame/Production Truck/Scorebot.
  • Management of third-party entities in relation to live stream, statistical services, social media content creation, and game-day staff.
  • Working knowledge of website management, preferably SIDEARM.
  • Maintains and updates the Intercollegiate Athletics Website.
  • Serves as primary media contact for multiple programs, managing media relations, publications, and social media.
  • Helps execute the department's social media strategy across all platforms to increase viewers and creative content.
  • Ability to develop and maintain relationships with members of the media, coaches, student-athletes, athletics staff, parents, fans, and alumni.
  • Must be able to supervise communications staff (Interns, contractors, and third-party vendors).
  • Assists with the creation of various videos for social media, in-venue, and marketing campaigns.
  • Ability to work independently as well as lead projects.
  • Performs other duties as assigned within the scope, responsibility, and job requirements.
  • Experience in assigned work area, knowledge of marketing and promotional programs, and experience/exposure working in different types of NCAA Division II settings.
  • Must be able to support the University's and Athletics Department's mission.
  • Create an atmosphere of compliance while adhering to all OSHA, NCAA, CIAA, and Lincoln University Athletic Department & University Rules and Regulations.
  • Must be able to multitask and prioritize events and conditions dealing with fundraising and the management of the athletic program.
  • Proficient in StatCrew, NCAA Genius, and other statistical software.
  • Maintain detailed and accurate files and records.
  • Work effectively with a wide range of constituencies.
  • Use good judgment in recognizing the scope of authority.
  • Organize tasks and time to ensure timely completion of all projects and responsibilities.
  • Adapt to and support a changing work environment.
  • Work extended days and weekends.
  • Ability to operate an automobile, possession of a valid driver's license, and an insurable driving record.
  • Travel by air or ground transportation.
Education
  • Bachelor's Degree required.
  • Master's degree or an equivalent combination of training and experience preferred.
Physical Demands

Modest lifting up to 20 pounds as frequently as needed to move objects; dexterity to write and manipulate computer keyboard and mouse; ability to hear and speak clearly; and body mobility to stoop, kneel, bend, and reach.

Work Environment

Work is primarily performed in a university campus environment and requires a flexible schedule, including evening and weekend work. Travel for administrative work is expected. The employee is subject to inside environmental conditions: protection from weather conditions but not necessarily from temperature changes.