Assistant Director of Athletic Communications

4 weeks ago

Lincoln University, United States Lincoln University Full time
Job Summary

The Assistant Director of Athletic Communications and Marketing is responsible for developing, coordinating, and implementing athletic media and marketing plans for intercollegiate sports programs. This role requires effective communication skills and the ability to provide public relations advice and counsel to the Director of Athletics, athletic staff, and student-athletes. The position involves managing all athletic public relations in conjunction with the University's Media Relations Office and outside media constituents. Additionally, the incumbent will be responsible for managing all in-game statistics, managing their records, and distributing them to the visiting opponent, CIAA, and NCAA. The individual will also be responsible for managing the athletic website, including design, athletic stories, statistical data, records, and history on current and past Lincoln University athletes, coaches, and administrators. Furthermore, the position requires the ability to market the athletic program to various venues and to develop or manage the creation of graphics for social media platforms. The Director of Athletics will serve as the primary supervisor for this position.

Key Responsibilities
  • Develop and implement athletic media and marketing plans for intercollegiate sports programs
  • Manage all athletic public relations in conjunction with the University's Media Relations Office and outside media constituents
  • Manage all in-game statistics and records
  • Manage the athletic website, including design, athletic stories, statistical data, records, and history
  • Market the athletic program to various venues and develop or manage the creation of graphics for social media platforms
  • Provide public relations advice and counsel to the Director of Athletics, athletic staff, and student-athletes

Qualifications
  • Excellent verbal and written communication skills and interpersonal skills
  • Proficiency in all Microsoft Office products
  • Proficiency in Adobe Creative Suite
  • Ability to work flexible schedule including late night and weekend hours
  • Experience in streaming and broadcast operations
  • Management of third-party entities in relation to live stream, statistical services, social media content creation, and game-day staff
  • Working knowledge of website management (preferably SIDEARM)
  • Maintains and updates the Intercollegiate Athletics Website
  • Serves as primary media contact for multiple programs managing media relations, publications, and social media
  • Helps execute the department's social media strategy across all platforms to increase viewers and creative content
  • Ability to develop and maintain relationships with members of the media, coaches, student-athletes, athletics staff, parents, fans, and alumni
  • Must be able to supervise communications staff (Interns, contractors & third party)
  • Assists with the creation of a variety of videos for social media, in-venue, and marketing campaigns
  • Ability to work independently as well as lead projects
  • Performs other duties as assigned within the scope, responsibility, and job requirements
  • Experience in assigned worked area, knowledge of marketing and promotional programs, and experience/exposure working in different types of NCAA Division II settings
  • Must be able to support the University's and Athletics Department's mission
  • Create an atmosphere of compliance while adhering to all OSHA, NCAA, CIAA, and Lincoln University Athletic Department & University Rules and Regulations
  • Must be able to multitask and prioritize events and conditions dealing with fundraising and the management of the athletic program
  • Proficient in StatCrew, NCAA Genius, and other statistical software
  • Maintain detailed and accurate files and records
  • Work effectively with a wide range of constituencies
  • Use good judgment in recognizing the scope of authority
  • Organize tasks and time to ensure timely completion of all projects and responsibilities
  • Adapt to and support a changing work environment
  • Work extended days and weekends
  • Ability to operate an automobile, possession of a valid driver's license, and an insurable driving record
  • Travel by air or ground transportation
Education
  • Bachelor's Degree required
  • Master's degree or an equivalent combination of training and experience preferred

Work Environment
The work is primarily performed in a university campus environment and requires a flexible schedule including evening and weekend work. Travel for administrative work is expected. The employee is subject to inside environmental conditions: protection from weather conditions but not necessarily from temperature changes.

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