CRM Marketing Specialist II

3 days ago

Irvine, California, United States iHerb Inc. Full time

Job Summary:

The role of the CRM Marketing Specialist II is to plan, develop, and execute email marketing campaigns for iHerb's domestic and international markets. This position will collaborate with in-house creative teams, translators, and IT to guide the development, execution, optimization, and reporting of email, mobile push, in-app messages, and SMS campaigns.

Key Responsibilities:

  • Develop and execute email, mobile push notifications, in-app messages, and SMS campaigns that drive revenue growth through retention and cross-selling.
  • Build and execute welcome series emails, referral rewards program drip campaigns, shopping cart abandonment emails, and other lifecycle campaigns.
  • Report on results of email campaigns including opens, click-through rates, revenue, unsubscriptions, product performance, etc.
  • Develop and continually optimize toward an efficient email production process, maximizing both internal and external resources.
  • Use data to understand our customers better and improve our communications' open rate and timing.
  • Keep abreast of the industry's best practices and technology.
  • Collaborate in the management of 3rd party vendors.
  • Proactively identify opportunities for process improvement and execution complexity.

Requirements:

  • Experience with ESPs and building business requirements for list segments, workflows, and triggered events-knowledge of Iterable and Simon Data a major plus.
  • Knowledge of email best practices including targeted lists, subject lines, messaging, deliverability, and CAN-SPAM/anti-spam legislation.
  • Experience with Google Analytics.
  • Error-free, clear, and engaging copywriting.
  • Knowledge of HTML a plus.
  • Detailed and deadline-oriented with excellent project management skills.
  • Preferably bilingual in Arabic, Korean, or Japanese.

Equipment Knowledge:

  • Experience with Microsoft Office Suite (Word, Excel, PowerPoint).
  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
  • Experience with project management tools such as Asana.

Experience Requirements:

  • Generally requires 3-5 years of experience as an email marketing specialist in an e-commerce environment.

Education Requirements:

  • Bachelor's Degree in Business, Marketing or related field preferred, or a combination of education and equivalent work experience.

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