CRM Marketing Specialist II
3 days ago
Job Summary:
The role of the CRM Marketing Specialist II is to plan, develop, and execute email marketing campaigns for iHerb's domestic and international markets. This position will collaborate with in-house creative teams, translators, and IT to guide the development, execution, optimization, and reporting of email, mobile push, in-app messages, and SMS campaigns.
Key Responsibilities:
- Develop and execute email, mobile push notifications, in-app messages, and SMS campaigns that drive revenue growth through retention and cross-selling.
- Build and execute welcome series emails, referral rewards program drip campaigns, shopping cart abandonment emails, and other lifecycle campaigns.
- Report on results of email campaigns including opens, click-through rates, revenue, unsubscriptions, product performance, etc.
- Develop and continually optimize toward an efficient email production process, maximizing both internal and external resources.
- Use data to understand our customers better and improve our communications' open rate and timing.
- Keep abreast of the industry's best practices and technology.
- Collaborate in the management of 3rd party vendors.
- Proactively identify opportunities for process improvement and execution complexity.
Requirements:
- Experience with ESPs and building business requirements for list segments, workflows, and triggered events-knowledge of Iterable and Simon Data a major plus.
- Knowledge of email best practices including targeted lists, subject lines, messaging, deliverability, and CAN-SPAM/anti-spam legislation.
- Experience with Google Analytics.
- Error-free, clear, and engaging copywriting.
- Knowledge of HTML a plus.
- Detailed and deadline-oriented with excellent project management skills.
- Preferably bilingual in Arabic, Korean, or Japanese.
Equipment Knowledge:
- Experience with Microsoft Office Suite (Word, Excel, PowerPoint).
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
- Experience with project management tools such as Asana.
Experience Requirements:
- Generally requires 3-5 years of experience as an email marketing specialist in an e-commerce environment.
Education Requirements:
- Bachelor's Degree in Business, Marketing or related field preferred, or a combination of education and equivalent work experience.
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