Digital Experience Director
3 days ago
On Location is a premium experience provider, offering world-class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. As a subsidiary of Endeavor, a global sports and entertainment company, On Location aims to deliver exceptional experiences for corporate clients and guests alike.
Job Description:
The Vice President, Ecommerce & CRM will play a pivotal role in leading the e-commerce/direct to consumer strategy. This includes driving online revenue by understanding the profile and motivations of online buyers, collaborating with cross-functional teams to optimize eCommerce and CRM channels, and managing a team of high-performing ecommerce, platform, and CRM marketers.
Key Responsibilities:
- Develop and execute a comprehensive e-commerce and direct to consumer CRM strategy aligned with the overall objectives of each event business line.
- Collaborate with key stakeholders to identify business opportunities, market trends, and competitive insights.
- Conduct research to map target audiences with appropriate products.
- Bachelor's degree in business, marketing, or a related field.
- Proven experience in e-commerce leadership roles, preferably within the sports or entertainment industry.
- Experience maximizing and optimizing Salesforce Marketing Cloud a plus.
- Strong understanding of digital marketing, CRM, technology trends, and e-commerce best practices.
- Strong analytical skills with the ability to translate data into actionable insights.
- Exceptional leadership and team management skills.
- Demonstrated ability to drive revenue growth and meet business targets.
- Excellent communication and collaboration skills.
- Flexibility to adapt to the dynamic and fast-paced nature of the live events environment.
- Appreciation of popular culture, and ability to contribute to an understanding of the interests of consumers across key passion points (sport, culture, art, fashion, music, and entertainment).
On Location offers a competitive salary range between $161,250 - $215,000 annually, along with robust benefits such as health care, retirement, vacation, and other paid time off, and additional offerings.
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