Senior Product Marketing Manager, Customer Workflows

4 weeks ago


Waltham, Massachusetts, United States ServiceNow Full time
Product Marketing Manager for Customer Workflows

We are seeking a seasoned product marketer to drive key elements of our Customer Workflows GTM strategy, product launches, and sales enablement content. The ideal candidate will have a strong background in enterprise software product marketing and be able to clearly present our value proposition and describe how we solve our buyers' problems.

  • Develop impactful persona-based messaging, value propositions, and supporting collateral.
  • Coordinate and execute product launches, including messaging and positioning, internal communications, and field/event marketing.
  • Collaborate with sales, product management, campaigns, and other teams to develop killer product marketing content.
  • Develop content such as case studies, videos, ebooks, infographics, and blog posts.
  • Help support and manage key conferences and 3rd party events, including speaker selection, content reviewers, messaging support, and related event staff management.
  • Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.
  • Help develop and deliver sales content to improve funnel and sales performance.

Requirements:

  • 8+ years in enterprise software product marketing or equivalent.
  • Familiarity with customer service, sales, and order management, CRM, and related enterprise solutions.
  • Strong persona-based messaging and storytelling experience.
  • Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
  • Very strong written and oral communication skills.
  • Experience presenting to enterprise executives in digital and in-person events.
  • Bachelor's degree or equivalent experience.
  • Must be comfortable with social media and community participation.
  • Up to 10% travel to support sales efforts and industry events.

ServiceNow is an Equal Employment Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work.

Click here to learn about our work personas: flexible, remote, and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [insert contact information].

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals.

All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note:

Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

From Fortune Fortune Media IP Limited All rights reserved. Used under license.

Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.



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