Senior Product Marketing Manager, Customer Workflows Expert

3 weeks ago


Waltham, Massachusetts, United States ServiceNow Full time
About the Role

We are seeking a skilled Product Marketing Manager to drive key elements of our Customer Workflows GTM strategy, product launches, and sales enablement content. The ideal candidate will have a strong background in enterprise software product marketing and experience in developing impactful persona-based messaging and value propositions.

Key Responsibilities
  • Develop and execute product launches, including messaging and positioning, internal communications, and field/event marketing.
  • Collaborate with sales, product management, campaigns, and other teams to develop killer product marketing content to support our GTM strategy.
  • Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.
  • Help develop and deliver sales content to improve funnel and sales performance.
Requirements
  • 8+ years in enterprise software Product Marketing or equivalent.
  • Familiarity with customer service, sales, and order management, CRM, and related enterprise solutions.
  • Strong persona-based messaging and storytelling experience.
  • Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
  • Very strong written and oral communication skills.
  • Experience presenting to enterprise executives in digital and in-person events.
  • Bachelor's degree or equivalent experience.
  • Must be comfortable with social media and community participation.
  • Up to 10% travel to support sales efforts and industry events.
About ServiceNow

ServiceNow is an Equal Employment Opportunity Employer. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

We lead with flexibility and trust in our distributed world of work. If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.



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