Senior Marketing Director

4 weeks ago


Chicago, Illinois, United States Ryan Specialty Full time
Job Summary:

As a Senior Marketing Manager at Ryan Specialty, you will play a key role in developing and implementing comprehensive marketing strategies to promote insurance products and services within the specialized insurance market. Reporting to the Chief Marketing Officer, you will work closely with business unit heads to ensure alignment with business objectives and target audience preferences.

Key Responsibilities:
  • Develop and execute marketing strategies to promote insurance products and services, ensuring cohesive messaging and consistent brand representation.
  • Oversee campaign execution across various channels, including digital platforms, social media, email, and print.
  • Identify emerging trends, customer needs, and competitive positioning, providing insights to senior management to support informed decision making.
  • Collaborate with internal stakeholders, such as underwriters and brokers, to gather insights and develop marketing materials for specific products and target markets.
  • Present campaign results, recommendations, and strategic initiatives to support business growth and objectives.
  • Monitor and analyze marketing metrics and KPIs to evaluate campaign effectiveness and optimize strategies.
  • Cultivate and maintain relationships with external parties, including brokers, agents, industry associations, and media outlets, to enhance brand visibility and expand market reach.
  • Stay updated on industry trends, best practices, and regulatory changes within the specialty insurance market to ensure marketing strategies remain relevant and competitive.
Requirements:

Minimum of 10 years of experience in Marketing and Communication with a Bachelor's degree, or 8 years + Master's degree. Bachelor's degree required; Marketing, Communication, and Business Administration a plus. Any other related discipline or commensurate work experience considered.

Benefits:

Ryan Specialty offers a comprehensive and best-in-class benefits package that helps employees achieve their physical, financial, and emotional well-being goals. This includes paid time off for company holidays, vacation, sick and personal days, paid parental leave, mental health services, and more. The target salary range for this position is $98,782.00 annually. Full-time roles are eligible for bonuses and benefits.

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