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Digital Marketing Senior Manager

2 months ago

Andover, Massachusetts, United States Aras Corporation Full time
Job Overview

Aras Corporation is seeking a seasoned Digital Marketing Senior Manager to lead our B2B email marketing initiatives through the Marketo Platform and support our Google paid search efforts.

This role requires a strategic thinker who can drive the overall vision for email marketing while managing the day-to-day execution of campaigns.

Key Responsibilities
  • Email Marketing
    • Develop and execute comprehensive B2B email marketing strategies using Marketo.
    • Design, implement, and optimize email campaigns to drive engagement, lead generation, and customer retention.
    • Collaborate with Regional Revenue Marketing Leads to strategize and segment email audiences effectively.
    • Manage the end-to-end email marketing process, including content creation, A/B testing, and performance analysis.
    • Monitor and report on email marketing metrics to assess campaign performance and identify areas for improvement.
  • Paid Search Support
    • Assist in the planning, execution, and optimization of Google paid search campaigns.
    • Collaborate with our agency on keyword research, ad copy creation, and performance analysis to maximize ROI.
  • Landing Page Optimization
    • Develop and optimize landing pages to enhance user experience and increase conversion rates.
    • Work closely with design and content teams to ensure landing pages align with campaign objectives and brand guidelines.
    • Implement A/B testing and analyze results to continuously improve landing page performance.
  • Strategic Planning and Execution
    • Drive strategic plans and execution of email campaigns aligned with overall marketing goals.
    • Ensure email templates perform across device types, platforms, and modes, adhering to email best practices.
  • Performance Tracking and Reporting
    • Utilize analytics tools to track and report on the performance of email marketing and paid search campaigns.
    • Develop and present regular performance reports to senior leadership, highlighting key insights and actionable recommendations.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 8+ years of experience in digital marketing, with a strong focus on B2B email marketing.
  • Marketo Expert
  • Deep experience in lead scoring based on audience behaviors
  • A keen attention to detail with an orientation toward being a brand steward
  • Strong data analysis skills. Experience devising and executing A/B testing and improving email performance over time that aligns with our KPIs
  • Strong understanding of data privacy surrounding email compliance including CAN-SPAM, GDPR, and TCPA
  • Knowledge of standard email marketing methodologies for deliverability, subscriber list health, email creative execution, customer segmentation, dynamic and conditional content build-out, and personalization
  • Proven track record of managing successful Google paid search campaigns.
  • A self-starter who can lead and run projects end to end and drive results while frequently aligning with partners
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.