Product Marketing Specialist for Applied Technology
2 days ago
At Applied Innovation, we are seeking a highly skilled Product Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for collaborating with our partners to create and execute compelling marketing content that drives sales enablement.
Key Responsibilities:- Product Expertise: Develop in-depth knowledge of our partner products, including technical specifications, market positioning, and competitive landscape.
- Sales Enablement: Design and deploy strategies to equip sales teams with the tools, content, and information needed to sell products effectively.
- Content/Message Creation: Develop and execute marketing materials, including product messaging, blogs, brochures, presentations, and other content that highlights the features, benefits, and competitive advantages of our products.
- Strategy Collaboration: Collaborate with our marketing team to understand trends, topics, and keywords that are performing and provide content/messaging direction for social media, email campaigns, and other outreach.
- Collaboration with Partners: Serve as the primary contact with manufacturer partner marketing and product marketing teams to gather product information, align on messaging, and coordinate marketing initiatives.
- Market Research: Conduct market research and analysis to understand customer profiles, customer needs, market trends, and the competitive landscape.
- Strong understanding of B2B marketing, sales enablement, and the IT Services or Software technology industry.
- Excellent written and verbal communication skills, with the ability to translate technical information into compelling content.
- Ability to manage multiple projects simultaneously and work effectively in a fast-paced, collaborative environment.
- Strong analytical skills with the ability to use data to inform decision-making.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-5 years of experience in product marketing, content creation, or a related role.
- Experience working in the office technology, software, or shredding industry.
- Familiarity with product lifecycle management and go-to-market strategies.
- Former sales experience is ideal.
- Knowledge of SEO best practices and content marketing strategies.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- The chance to work with leading technology partners.
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