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Product Marketing Specialist for Imaging Portfolio

4 weeks ago

Grand Rapids, Michigan, United States Applied Innovation Full time
Product Marketing Specialist for Imaging Portfolio

At Applied Innovation, we're seeking a highly skilled Product Marketing Specialist to join our team and drive the success of our Imaging product portfolio. As a key member of our marketing team, you'll collaborate with our partners to create and execute compelling marketing content that drives sales enablement.

Key Responsibilities:
  • Product Expertise: Gain a deep understanding of our partners' products, including technical specifications, market positioning, and competitive landscape.
  • Sales Enablement: Design and deploy strategies to equip sales teams with the tools, content, and information needed to sell products effectively.
  • Content/Message Creation: Develop and execute marketing materials that highlight the features, benefits, and competitive advantages of our products.
  • Strategy Collaboration: Work with our marketing team to understand trends, topics, and keywords that are performing and provide content/messaging direction for social media, email campaigns, and other outreach.
  • Collaboration with Partners: Serve as the primary contact with manufacturer partner marketing and product marketing teams to gather product information, align on messaging, and coordinate marketing initiatives.
  • Market Research: Conduct market research and analysis to understand customer profiles, customer needs, market trends, and the competitive landscape.
Qualifications:
  • Strong understanding of B2B marketing, sales enablement, and the technology industry.
  • Excellent written and verbal communication skills, with the ability to translate technical information into compelling content.
  • Ability to manage multiple projects simultaneously and work effectively in a fast-paced, collaborative environment.
  • Strong analytical skills with the ability to use data to inform decision-making.

We offer a competitive salary and benefits package, opportunities for professional growth and development, a collaborative and innovative work environment, and the chance to work with leading technology partners.