Digital Marketing Performance Strategist
3 weeks ago
About Us:
Connexity is a performance-marketing technology company that has been helping online retailers find new customers and drive sales for 25 years. As the leading independent source of new customers and sales for online retailers, we manage the complexities of a wide range of customer acquisition channels on behalf of thousands of retailers, with 20+ years of proven success in the US and in Europe. We connect over 60,000 publishers to 50,000 retailers around the world, generating substantial sales every day.
We joined forces with Taboola in 2021 and Skimlinks in 2020, making us the first and largest open web source for publishers to access e-commerce. Our mission is to help retailers grow their online sales and revenue through performance-based marketing.
Responsibilities:
Analytics:
- Allocate 40% of your time to produce and report on business unit metrics relevant to traffic, monetization, and conversion quality.
- Formulate hypotheses that can be tested, measured, and reported on to a larger audience.
- Support business initiatives by identifying key trends in big data that can drive growth for the business.
- Validate data integrity in all analyses performed.
Operations & Execution:
- Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers).
- Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations.
- Manage the quality of inbound and outbound traffic and optimize toward business targets daily.
- Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins.
- Act as internal and external source expert for accounts & business unit(s) managed.
Strategy & Innovation:
- Allocate 10% of your time to produce and present executive reports that provide recommendations to drive high-level decision-making.
- Lead projects and pitch ideas for products/processes that enhance operational effectiveness.
- Develop project and product roadmaps that support the growth of business units owned.
- Remain current on professional and industry developments directly impacting your area of responsibility.
Leadership & Team Development:
- Play a key role in mentoring and guiding the professional development of junior-level analysts.
- Participate in the hiring process when applicable (define role, evaluate resumes, screen, hire).
- Develop training protocol and onboard new hires to be operationally effective within three months.
- Supervise mentees' daily activities against goals and provide them with frequent feedback for growth.
- Manage and maintain strong relationships with media vendors.
Requirements:
- 5+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns.
- Performance marketing/direct response advertising experience is required.
- BS/BA degree in business, economics, mathematics, computer science, or statistics is preferred.
- Ability to transform complex facts and figures into plain English that can be easily understood.
- Keen attention to detail, financial responsibility, and strong organizational skills.
- Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner.
- Excellent communication skills.
- Strong working knowledge of Excel and capacity to work with technical systems and teams.
- Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving.
Benefits:
- Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EMEA, and APAC.
- Competitive compensation package including equity.
- Rich benefits, including health care plans, retirement plan, life insurance, paid leave benefits, learning & development program, and flexible work schedules.
- Free food and snacks, wellness resources, and a casual work environment.
We are committed to providing a culture at Connexity that supports the diversity, equity, and inclusion of our most valuable asset, our people. We encourage individuality and are driven to represent a workplace that celebrates our differences and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics.
Our preference is to have this position in office 1 day/week working in our Santa Monica office: 2120 Colorado Ave, Santa Monica, CA 90404. However, we are open to 100% remote in the following states: CA, CT, CO, FL, NJ, NV, NY, TX, and WA.
The pay range for this position is $105K-$135K. Compensation packages include a variety of perks such as equity, competitive 401(k) match, rich benefits, etc.
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