Brand & Content Strategy Associate - Georgia Pacific CPG

1 day ago


Atlanta, Georgia, United States Georgia-Pacific Full time
About the Role

We are seeking a highly skilled Brand & Content Strategy Associate to join our team at Georgia-Pacific. As a key member of our Brand & Content Strategy Capability Team, you will play a vital role in supporting the development of content best practices, case studies, training materials, benchmarks, and brand strategy/content workshops.

The ideal candidate will possess strong critical thinking skills, excellent communication skills, and a keen eye for detail. You will be passionate about consumer-centric brands and best-in-class campaign/content development. Your ability to manage multiple projects simultaneously and stay current with industry content trends is crucial for success in this role.

Key Responsibilities
  • Developing content best practices across channels/platforms (such as online video, display, Meta, TikTok, streaming audio, eCommerce, LinkedIn, etc) for retail + pro brands
  • Developing materials & case studies for content inspiration & training sessions for retail + pro brands (Topics may include: Generative AI Tools, Developing Best-in-Class Social Content, Superbowl Ads Assessment, Inclusivity & Portrayals of Women & Cultures in Advertising)
  • Partnering with Consumer Knowledge & CX Transformation teams to identify and recommend KPI's for assessing and benchmarking digital & social content effectiveness, including leveraging AI tools
  • Assisting development & facilitation of brand strategy workshops (topics may include integrated brand planning, brand architecture & positioning, brand mascot guidelines) for retail & pro brands
  • Creating & maintaining a database of non-working investments across agencies and brands to provide insights & support to brand teams for SOW and Production Fee negotiations
Requirements
  • Bachelor's degree (or 4 years of experience in Marketing)
  • At least 1 year of experience in marketing, advertising, or a related field
  • Experience in project management
  • Experience with MS Office (Word, Excel, PowerPoint)
What We Offer

We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most.

Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance.



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