Director of Brand and Content

3 weeks ago


Atlanta, Georgia, United States Greenlight Guru Full time
About the Role

We are seeking a highly skilled Director of Brand and Content to join our Marketing Team at Greenlight Guru. As a key member of our team, you will be responsible for developing and executing our brand and content strategies to drive acquisition, expansion, and retention growth.

Your primary focus will be on creating and implementing comprehensive brand and content programs that strengthen our market presence, effectively position us in the marketplace, and support new logo, expansion, and retention growth.

You will own the reporting and analytics for all content programs, constantly analyzing performance and market trends to derive intelligence and refine your strategies and improve results.

Key responsibilities include:

  • Developing and executing a comprehensive brand and content strategy
  • Creating and overseeing the creation of all multimedia content types
  • Collaborating closely with Demand Gen, Customer Marketing, International, and Product Marketing teams
  • Developing and executing a community strategy that maximizes the impact of our evangelism, thought leadership, social media, and customer advocates
  • Developing and executing a public relations strategy that effectively reaches target audiences and positions our brand and its unique value proposition
  • Optimizing SEO
  • Maintaining and enhancing the brand identity across all channels and touchpoints
  • Managing and mentoring a high-performing team

Requirements:

  • 10+ years of B2B SaaS experience managing brand and content programs, including at least 5 years in a leadership role
  • Proven track record of driving significant commercial growth through your programs
  • Strong data-driven decision-making skills, including the ability to optimize performance and cost effectiveness across channels and content types
  • Ability to think strategically and execute methodically
  • Player-coach, ready to roll up your sleeves and do the work
  • Experience leading brand and content programs for a global company, with an understanding of regional marketing needs
  • Outstanding communication and interpersonal skills, with the ability to build strong relationships with diverse stakeholder groups
  • ABX experience (and success) required
  • Salesforce and HubSpot experience required
  • MedTech experience preferred but not required

Benefits:

  • Supportive teammates and co-workers who care deeply about our mission
  • Flexible Paid Time Off policy and working hours
  • Home Office stipend for new hires
  • Health insurance options include a 100% company-paid plan (vision, medical, dental)
  • 401k (with company match)
  • Equity Program Eligibility (based on role and/or tenure)
  • Three months of paid maternity leave
  • Disability insurance

At Greenlight Guru, we are committed to building a company with 'soul' and creating a special place to work for people who want a sense of purpose in what they do. We look for people who are resilient, push forward, never give up, and want to win purposefully. Consistently recognized as a Best Place to Work, our culture is centered around our core values of innovation, fanatical support, true quality, and a culture of closing, while fostering a high-performing, diverse, inclusive, and fun environment.



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