Brand & Content Strategy Associate - Georgia Pacific CPG

17 hours ago

Atlanta, Georgia, United States Georgia-Pacific Full time
Job Summary

The Brand & Content Strategy Capability Team at Georgia-Pacific is seeking a dynamic and initiative-taking Content Associate to support the development of content best practices, case studies, training materials, benchmarks, and brand strategy/content workshops.

Key Responsibilities
  • Develop content best practices across channels/platforms for retail and professional brands.
  • Develop materials and case studies for content inspiration and training sessions for retail and professional brands.
  • Partner with Consumer Knowledge & CX Transformation teams to identify and recommend KPIs for assessing and benchmarking digital and social content effectiveness.
  • Assist in the development and facilitation of brand strategy workshops for retail and professional brands.
  • Create and maintain a database of non-working investments across agencies and brands to provide insights and support to brand teams.
Requirements
  • Bachelor's degree or 4 years of experience in Marketing.
  • At least 1 year of experience in marketing, advertising, or a related field.
  • Experience in project management.
  • Experience with MS Office (Word, Excel, PowerPoint).
Preferred Qualifications
  • Knowledge of various types of brand content across video, audio, display, social, and/or ecommerce channels.
  • Familiarity with brand management or marketing.
What We Offer

At Georgia-Pacific, we value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Our benefits plan includes medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave, and adoption assistance.

We seek to enable the best work environment that helps you and the business work together to produce superior results. Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify.

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