VP, Media and Sponsorships

2 weeks ago


Stamford, Connecticut, United States Charter Communications Full time
Job Summary

The Senior Media Leader is responsible for developing and executing media and sponsorship strategies that drive business growth and revenue for Charter Communications. This role requires a proven track record of delivering results, leading cross-functional teams, and leveraging data-driven insights to inform media investment decisions.


Key Responsibilities

Develop and execute comprehensive media and sponsorship plans that align with Charter's business objectives and goals.

Lead a team of media professionals in the development and execution of media campaigns, including budget planning, vendor management, and campaign optimization.

Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and effective execution of media and sponsorship initiatives.

Develop and maintain relationships with key media vendors, agencies, and partners to negotiate contracts, manage budgets, and drive ROI.

Stay up-to-date with industry trends, technologies, and best practices to ensure Charter remains competitive and innovative in its media and sponsorship strategies.


Requirements

15+ years of experience in advertising, media, or a related field, with a proven track record of delivering results and driving business growth.

8+ years of experience in a leadership role, with a strong ability to lead and manage cross-functional teams.

Advanced proficiency in Excel, PowerPoint, and other desktop applications.

Bachelor's degree in Business, Marketing, or a related field, or equivalent experience.

Industry-specific experience and knowledge of cable television, high-speed Internet, and mobile products and services a plus.


Working Conditions

Office environment, with possible 5-10% travel for market visits, sponsorships, and other business-related activities.



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