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Chief Marketing Officer

2 months ago

Edgewood, Maryland, United States Mediabistro Full time

Mediabistro - A Leader in Media and Marketing Solutions. With a rich history of innovation, we are dedicated to providing exceptional services that empower our clients to achieve their marketing goals.

We are seeking a dynamic leader to oversee our marketing and business development initiatives. This role is crucial in driving our strategic objectives, including advertising, promotions, community engagement, and brand management.



Position Overview:
Under the guidance of the Chief Marketing Officer, this role is pivotal in shaping the marketing strategies that align with our corporate vision. The successful candidate will develop and implement comprehensive marketing plans to support our growth targets, monitor performance, and adapt strategies to meet evolving market conditions.

Key Responsibilities:
  • Strategic Marketing Development: Collaborate with executive leadership to formulate annual marketing strategies that align with organizational goals. Regularly assess and adjust plans based on market trends and competitive analysis.
  • Team Leadership: Inspire and guide the marketing team to achieve high performance and productivity. Uphold the core values of the organization and foster a culture of excellence.
  • Risk Management: Establish and enforce marketing policies that comply with industry regulations, ensuring the integrity and security of our operations.
  • Technology Integration: Ensure the marketing team is equipped with the latest tools and technologies to enhance efficiency and effectiveness.
  • Budget Oversight: Develop and manage the marketing budget, ensuring alignment with strategic priorities and forecasting future expenditures.
  • Community Engagement: Actively participate in community initiatives to enhance the visibility and reputation of the organization.
  • Project Coordination: Lead cross-functional projects, ensuring timely delivery and alignment with strategic objectives.
  • Brand Management: Develop and implement communication strategies that effectively convey our brand message across various channels.
  • Business Development: Drive initiatives to enhance membership and partnerships, working closely with business development teams to meet growth targets.
  • Member Experience Enhancement: Utilize feedback to identify opportunities for improving client satisfaction and engagement.


Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field; advanced degrees or certifications are advantageous.
  • A minimum of 12 years of experience in marketing management, preferably within a media or financial services environment.
  • Proven ability to lead teams and manage complex projects effectively.
  • Strong analytical skills and a strategic mindset.
  • Exceptional communication and interpersonal skills.


This position offers a unique opportunity to make a significant impact within a forward-thinking organization. We value diversity and are committed to creating an inclusive environment for all employees.