Senior Digital Marketing Strategist

4 weeks ago


Morristown, Tennessee, United States International Voyager CruiseDirect Full time
About Us
At International Voyager / CruiseDirect, we're proud to offer award-winning service to over 33 million visitors and 500,000 clients. Our responsive and hassle-free vacation planning has been a game-changer for global travelers. We're passionate about inspiring bucket lists, family reunions, honeymoons, and dream vacations.

About the Role
The Senior Digital Marketing Strategist is a senior leadership position responsible for shaping and implementing our digital marketing strategy. This role involves driving our online brand presence and ensuring the successful execution of digital campaigns. The Senior Digital Marketing Strategist plays a critical role in aligning marketing efforts with business objectives, leveraging data and trends to make informed decisions, while ensuring our digital initiatives deliver measurable results.

Key Responsibilities
Develop and implement comprehensive digital marketing strategies that align with our overall business objectives.
Plan, execute, and oversee digital marketing campaigns across various channels, including SEO, paid search, social media, email, affiliate, direct mail, and display advertising.
Manage the marketing specialist team.
Design, build, and maintain our social media presence and direct social media strategy to build brand awareness, engagement, and loyalty.
Oversee email marketing campaigns, including strategy, execution, and performance analysis.
Ensure our company website is optimized for user experience, conversion, and SEO.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identify and build relationships with key industry influencers, partners, travel suppliers, and third-party vendors.
Ensure all digital marketing activities comply with relevant laws, regulations, and industry best practices.
Stay ahead of digital marketing trends and integrate new approaches to maintain a competitive edge over competitors.

About The Candidate
We're looking for a results-driven professional with a customer-first mindset. Our ideal candidate is adept at navigating the evolving landscape of the cruise and travel industry. With a strategic thinking approach, they harmonize customer needs with company objectives. Their data-driven approach ensures informed decision-making, and their expertise in campaign management spans from meticulous planning to flawless execution.

Requirements
Bachelor's Degree in marketing, business administration, communications, or a related field.
5+ years of successfully leading and executing digital marketing campaigns.
Proficient in conducting A/B and multivariate experiments.
Experience in the travel or cruise industry preferred.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Hands-on involvement in marketing on all social media channels (Facebook, Instagram, TikTok, etc.).
Solid foundation in using web analytics tools (Google Analytics, Adobe Analytics) and deriving actionable insights from data.
Working knowledge of ad serving tools (Atlas, Criteo, etc.).
Competence in setting up and optimizing Google Adwords campaigns.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Practical experience in integrating Artificial Intelligence (AI) into marketing initiatives, enhancing data-driven decision-making and campaign efficiency.
Strategically develop and optimize advertising budgets to maximize Return on Ad Spend (ROAS).
Skilled in creating accurate forecasts to predict campaign performance and optimize marketing strategies.

Core Competencies
Business Insight - Applying knowledge of business goals and the marketplace to advance the organization's goals.
Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.
Decision Quality - Making good and timely decisions that keep the organization moving forward.
Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
Drives Results - Consistently achieving results, even under tough circumstances.

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