Digital Marketing Specialist
6 days ago
A digital marketing coordinator role has become available at Assessment Systems Corporation. This position focuses on expanding our brand's presence and building the sales pipeline through strategic digital marketing initiatives. As a key member of our team, you will be responsible for planning, executing, and managing all digital marketing activities.
About Us
Assessment Systems Corporation is a leading provider of software solutions for managing high-stakes exams. We cater to B2B and B2Gov SaaS clients with 1-5 year contracts, serving nonprofit certification boards and government agencies in charge of exams like civil service or professional licensure.
Responsibilities
This role entails:
- Planning and executing digital marketing strategies, including SEO, SEM, website content, email marketing, and social media management
- Collaborating with product experts and industry thought leaders to expand our digital presence
- Measuring and reporting performance of all digital marketing campaigns, assessing against set goals (ROI and KPIs)
- Creating and maintaining an editorial calendar to deliver targeted content
- Brainstorming new and creative growth strategies
- Assisting the sales team with communications and conversions of inbound leads
Requirements
To succeed in this role, you should possess:
- Experience in strategy and management of digital marketing
- Familiarity with social media management for B2B/B2Gov SaaS
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departments
- Ability to analyze consumer metrics, reports, and trends
- Strong project management and managerial skills
- Desire to grow your network and personal brand on LinkedIn
- Experience in using WordPress to manage content
- Experience with a CRM and email management software, such as Zoho or Hubspot
Salary Information
The estimated salary range for this position is $60,000 - $90,000 per annum, depending on experience and location.
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