Marketing Coordinator Lead

5 days ago


Stillwater, United States Assessment Systems Corporation Full time
About Our Team
Assessment Systems Corporation is a dynamic organization providing innovative software solutions for managing high-stakes exams. Our B2B and B2Gov SaaS clients span across industries, serving nonprofit certification boards and government agencies in charge of critical exams. As we continue to grow and expand our services, we're looking for a skilled Digital Marketing Coordinator to join our team.

Your Role
You will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and enhance our brand presence. This involves planning, implementing, and measuring the success of various digital marketing campaigns, including SEO, SEM, website content, email marketing, and social media management. Your primary objective will be to increase website traffic, generate qualified leads, and improve our overall online presence.

Key Responsibilities
- Develop and implement digital marketing strategies to achieve business objectives
- Manage and execute SEO, SEM, website content, email marketing, and social media campaigns
- Collaborate with product experts and industry thought leaders to expand our digital presence
- Analyze campaign performance and provide recommendations for improvement
- Create and maintain an editorial calendar to deliver targeted content
- Assist the sales team with communications and conversions of inbound leads

Requirements
To succeed in this role, you should possess the following skills and qualifications:
- Proven experience in digital marketing strategy, management, and execution
- Strong analytical skills to measure campaign performance
- Excellent communication and collaboration skills to work effectively with our team and industry partners
- Proficiency in using WordPress to manage content, CRM, and email management software
- Familiarity with social media management for B2B/B2Gov SaaS, SEO, SEM, and analytics tools

Compensation Package
The estimated annual salary for this position ranges from $62,000 to $92,000, depending on your level of experience and location.

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