Senior Integrated Marketing Manager
3 days ago
At T-Mobile, we're committed to investing in our employees' growth and success. As a Senior Integrated Marketing Manager, you'll play a crucial role in leading our Center of Excellence for T-Mobile for Business brand content. Your primary focus will be on driving customer storytelling initiatives and developing comprehensive marketing strategies that resonate with business and IT decision-makers across industry verticals and product lines.
This is a unique opportunity to craft compelling customer narratives that showcase the value of our products and services. You'll work closely with cross-functional teams to align customer stories with broader organizational goals and drive business results.
Key Responsibilities:
- Lead the end-to-end customer storytelling process, from discovery and interviews to content creation and distribution
- Develop a comprehensive content strategy focused on customer success stories, use cases, and thought leadership
- Collaborate with segment leads and product teams to align customer stories with specific business goals
- Manage brand content initiatives from conceptualization to completion, with a focus on customer-centric narratives
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or related field; MBA a plus
- 7+ years in content marketing, with a strong focus on customer storytelling
- 3+ years leading marketing or content creation teams
- Quantifiable success in developing and driving customer story campaigns targeting business decision-makers
At T-Mobile, we offer a competitive base salary and compensation package, as well as a comprehensive benefits program that includes medical, dental, and vision insurance, a flexible spending account, 401(k), employee stock grants, and more.
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