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Gaming Influencer Relationship Manager

2 months ago

New York, New York, United States NewGen Full time
Job Overview

NewGen is a pioneering agency focused on social media and creator engagement, dedicated to transforming the landscape of advertising and community interaction.

Our mission is to redefine traditional marketing approaches, fostering more relevant, engaging, and enjoyable advertising experiences.

Originating as a gaming influencer agency, we have developed profound expertise in community engagement, connecting with contemporary consumers in a manner that resonates with their digital interactions and decision-making processes.

Core Values

  • Participation: We encourage active involvement and contributions from all team members; those seeking an effortless experience may find it challenging here.
  • Quality Output: We prioritize excellence; if you are dissatisfied with our creations, we urge you to reflect and seek improvement. Our work should always reflect your best capabilities.
  • Collaboration: Success is a collective effort. If you're feeling overwhelmed, remember we are a supportive team, free from egos and judgment.

Office Environment

  • We embody a startup atmosphere within a larger agency framework, positioning our New York office as the launchpad for our US operations.
  • Our hybrid work culture emphasizes the importance of in-person collaboration while also valuing flexibility; team members are expected to be in the office a minimum of three days a week.
  • Located in a vibrant area, our office is at the heart of the city's dynamic environment.

Position Summary

We are seeking an Influencer Manager to play a vital role in our New York office, collaborating with top-tier clients on their go-to-market strategies. Key responsibilities include:

  • Making strategic decisions regarding creator partnerships for our tier-one clients, including selection and collaboration methods.
  • Leading the overall strategy with your team, focusing on creative and marketing innovation.
  • Managing client relationships and seeking opportunities to enhance client performance metrics.
  • Providing insights on best practices for digital marketing strategies to achieve client objectives.
  • Communicating strategic decisions to clients and internal stakeholders, whether in pitch formats or during regular meetings.
  • Utilizing data and insights to develop key creator recommendations, presenting them in a compelling manner.
  • Overseeing a team of Influencer Managers and Executives, continuously enhancing our influencer services.
  • Responding to requests for proposals, positioning our agency as a leader in the influencer marketing domain.
  • Ensuring exceptional service delivery to both creators and clients, maintaining clear communication throughout the campaign lifecycle.
  • Coordinating creator campaigns, ensuring timely content management and approvals.
  • Collaborating with third parties to secure creator talent, with a focus on contract management aligned with deadlines.
  • Acting as a brand ambassador for our clients, ensuring creator content aligns with client goals and maintains high quality.
  • Staying informed about the evolving creator landscape and making strategic recommendations accordingly.
  • Working alongside other team leads to maintain our competitive edge in the influencer marketing space.

Qualifications

Essential Skills and Knowledge

As a digital marketing agency specializing in social media, familiarity with the following is crucial:

  • A comprehensive understanding of the influencer marketing landscape, including current platforms and creators, and the ability to convey their unique opportunities to clients.
  • Knowledge of the gaming industry, including trends and effective strategies, which is essential as many of our clients seek our expertise in this area.
  • Engagement with creators on social media, demonstrating confidence and insight during the interview process will be advantageous.

Interview Process

At NewGen, we seek passionate individuals eager to join our team. Our interview process is designed to evaluate a range of skills and ensure mutual fit for long-term collaboration.

Stage One (30 mins)

Getting Acquainted

An informal discussion where you can inquire about the role and learn more about our agency, followed by three key questions:

  • What motivates you to work with us?
  • Why do you believe you are a suitable candidate for this position?
  • Can you share your significant challenges and achievements in your previous role?

Stage Two (One hour - face-to-face if possible)

Delving Deeper

An interview with two team members focusing on your skills and relevant experience. Potential questions may include:

  • What challenges have you encountered in influencer management, and how did you address them?
  • In your view, what is the key to motivating and engaging a team of influencer managers?
  • Describe a project you managed, detailing the brief, process, and outcome.

Stage Three (One hour - face-to-face required)

Final Assessment

A task and presentation in front of the interviewers from the previous stages. This will assess:

  • Your pitching abilities and professional communication style.
  • Your capacity to create visually engaging pitch materials.
  • Your understanding of data and insights; we will provide the necessary data for this task.

The task will involve developing a launch strategy for a product using influencers, and we are looking for a proposal that excites us about the prospect of working together.

Compensation and Benefits

Salary range: $70,000 - $100,000

  • Comprehensive Health Care Plan (Medical, Dental & Vision)
  • Retirement Savings Plan (401k, IRA)
  • Generous Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave Policies (Maternity, Paternity)
  • Opportunities for Training & Development
  • Flexible Work From Home Options
  • Complimentary Food & Snacks
  • Access to Wellness Resources