Product Manager, Digital Marketing Products

7 days ago

Princeton, New Jersey, United States Genmab AS Full time
About the Role

Genmab is seeking a highly skilled and experienced Digital Product Manager to join our IT & Digital organization. As a key member of our commercialization team, you will be responsible for building and managing top-notch digital experiences for Genmab patients and customers.

Key Responsibilities
  • Develop and execute a product vision and roadmap for multiple digital products across the omnichannel portfolio for the US and EU regions.
  • Create and maintain a prioritized roadmap for multiple digital products for branded, non-branded channels, and marketing technology stack.
  • Work closely with cross-functional teams of product engineers, product owners, and designers to deliver customer-centric products.
  • Stay coordinated with product owners on priorities and day-to-day decision-making.
  • Exercise strong decision-making mandate across cross-functional teams.
  • Prepare and support agile teams on product demos.
  • Build, grow, and support product owners and product analysts through hiring, coaching, mentoring, and giving feedback.
  • Contribute to the success and lifecycle of products during definition, design, user story/requirement creation, documentation, launch, go-to-market activities, management updates, and metrics.
  • Drive products to achieve success metrics on an ongoing basis throughout the product lifecycle by analyzing and solving problems of targeted end-users.
  • Own marketing product roadmaps and user stories, with the ability to write user stories and own product roadmaps in JIRA on a regular basis.
Requirements
  • Bachelor of Engineering degree required, MS or MBA degree preferred.
  • Excellent written and verbal communication skills, with the ability to translate complex business problems and requirements into digital product goals.
  • 8 years of experience in IT and software development.
  • 5+ years of experience in the Pharma or Biotech industry required.
  • 5+ years of experience working as a digital product owner or digital product manager building commercial websites and portals.
  • 5+ years of experience in digital marketing technologies managing customer journey, SEO, Google Analytics, and cookie consent management.
  • 3+ years of experience leading digital solutions delivery in a multi-vendor environment.
  • 3+ years of experience managing digital product teams.
  • Prior experience working in an agile environment using JIRA and Confluence.
  • Experience with product-centric IT delivery models and product management skills.
  • Hands-on experience with Salesforce Marketing Cloud and marketing campaign operations for the life sciences industry, preferably for Pharma.
  • Solid understanding, hands-on preferable, of latest digital marketing, customer engagement, and customer experience technologies like Google Analytics, OneTrust, Email Studio, Surveys, and SEO tools.
  • Experience implementing end-to-end omnichannel marketing stack setup at least for one life science brand and a solid understanding of HCP and consumer/patient marketing.
  • Clear understanding of digital DevOps, CICD pipeline, DevSecOps, and digital best practices.
  • Ability to speak technology and business language.
  • Great team player with strong leadership qualities and sharp negotiation skills.
Preferred Skills
  • Experience working with IT leadership teams.
  • MS or MBA degree preferred.
  • Product management certification.
  • Google Analytics certification.
  • Digital marketing certification.
  • Salesforce Marketing Cloud certification.

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