Chief Marketing Officer for Pet Benefits

6 days ago

New York, New York, United States Wagmo, Inc. Full time
Shape the Future of Pet Benefits with Wagmo

We are seeking a highly skilled Director of B2B Marketing to join our team at Wagmo, Inc.

About the Role

The successful candidate will be responsible for developing and leading our B2B marketing strategy, driving brand awareness, and spearheading awareness and consideration campaigns targeting end users. This is an exciting opportunity to make a significant impact in a rapidly evolving company.

Key Responsibilities
  • Develop and implement Wagmo's B2B marketing roadmap to position Wagmo as a valuable voluntary benefit for employers
  • Create and execute a playbook to drive marketing programs that increase corporate adoption of plans as employee benefits
  • Boost engagement among our customers' employees
  • Manage the marketing budget, allocating resources for maximum ROI
  • Lead content strategy and brand voice, focusing on website, blogs, podcasts, and other channels
  • Oversee field marketing strategy, including conferences and events
  • Collaborate with executive team to prepare for events and speaking engagements
  • Use analytics to gather insights aimed at refining lead generation, conversion, and engagement marketing programs
  • Deliver regular reports to the executive team on key marketing performance, pacing updates, and test results
  • Stay updated on effective tactics, tools, and partners to improve conversions, retention, and product uptake
  • Monitor industry trends and apply insights to develop innovative marketing approaches
  • Manage external agencies and partners to maximize impact and drive accountability of results
What You'll Need to be Successful
  • 7+ years of B2B Marketing experience, with strong proficiency in B2B2C marketing programs and strategies
  • Experience in a high-growth startup environment
  • Proven track record of developing and executing successful brand awareness campaigns that target employers
  • Demonstrated ability to lead and shape compelling content strategies aligned with brand voice, engaging target audiences through LinkedIn, blogs, podcasts, and company website
  • Expertise in creating marketing materials and strategies that effectively communicate product value propositions for diverse buyers/stakeholders/audiences
  • Experience building B2B marketing functions and/or strategies from early stages
  • Proficiency in account-based marketing (ABM)
  • Successful history of developing and delivering go-to-market plans
  • Exceptional written, verbal, and interpersonal communication skills
  • Ability to work cross-functionally with product, sales, and customer success teams
  • Strong executive presence, communicating with passion and creative thinking
  • Self-starter capable of juggling multiple priorities in a fast-paced, dynamic, and often ambiguous environment
  • Problem-solving aptitude with the ability to craft strategic and tactical solutions
  • Data-driven decision-making approach focused on customer needs
  • Not afraid to get your hands dirty with day-to-day tasks to get things done
  • Obsession with driving a best-in-class experience for both employer partners and end users
Estimated Salary: $150,000 - $200,000 per yearBenefits
  • Company paid medical premiums
  • Dental, vision, voluntary life, short term disability and long term disability
  • Unlimited paid time off & extended holiday break
  • 12 weeks parental time off
  • 401(k)
  • Company paid Wagmo pet wellness and insurance plans
  • Pet-friendly office
  • Regular company-wide events
We Are Wagmo

We strive to build a workforce composed of individuals with diverse backgrounds, abilities, minds, and identities that will help us to grow, not only as a company, but also as individuals. Wagmo is an Equal Opportunity Employer.

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