Senior Campaign Manager

1 month ago


San Diego, California, United States AppFolio, Inc Full time
About the Role

We're seeking a highly skilled Sr. Campaign Manager to join our team at AppFolio, Inc. As a key member of our customer marketing strategy team, you will play a critical role in driving adoption of our adopted services.

Key Responsibilities
  • Craft customer engagement programs and experiences that drive adoption and demand for our services.
  • Develop and execute targeted PLG engagement strategies to inspire customers to take action in-app.
  • Utilize customer segmentation and analytics to personalize marketing efforts and improve campaign effectiveness.
  • Create a connected, customer-first experience at regional and national events to promote awareness and drive demand of our services.
  • Actively track and analyze performance of campaigns dedicated to driving customer engagement and adoption of our services.
  • Collaborate cross-functionally to understand customer needs and pain points, ensuring marketing efforts align with customer goals.
  • Coordinate with the creative team to produce compelling marketing materials and collateral that support campaign goals.
  • Stay informed about industry trends and competitors to ensure our customer marketing strategies remain innovative and effective.
Requirements
  • 5+ years of experience in marketing or lifecycle marketing.
  • Deep understanding of marketing channels and tactics to leverage in account-based initiatives.
  • Experience with Salesforce, SalesLoft, Quip or similar tools.
  • Some travel to regional or national events.
What We Offer

We offer a competitive salary range of $104,000 - $130,000, as well as a comprehensive benefits package and opportunities for growth and development.

At AppFolio, we're committed to creating a world where living in, investing in, managing, and supporting communities feels magical and effortless. We're innovating with purpose while cultivating a culture of impact, and we're looking for talented individuals like you to join our team.



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