Senior Marketing Operations Manager

4 weeks ago


San Diego, California, United States Netradyne Full time
About the Role

Netradyne is seeking a highly skilled Senior Marketing Operations Manager to join our team. As a key leader, you will be responsible for building, tracking, executing, and optimizing our marketing processes, systems, tools, campaigns, and data management across marketing initiatives.

Key Responsibilities
  • Own the end-to-end systematic flow of our entire marketing engine, including lead routing, scoring, data enrichment, attribution, and tracking.
  • Manage and establish efficient processes for data management, integrity, and hygiene.
  • Investigate the end-to-end campaign process and reporting, identifying areas for improvement.
  • Lead the team in positioning operations to anticipate future growth.
  • Develop advanced Salesforce knowledge to build campaign reporting and dashboards.
  • Have a comprehensive understanding of advanced lead routing tools like LeanData.
  • Build and manage sophisticated attribution models.
  • Manage marketing automation technologies, with experience in Pardot or Marketo preferred.
  • Manage audience segmentation for campaigns, email marketing, direct mail, and other marketing outreach.
  • Create and set up campaigns in Salesforce, Pardot, LeanData, Qualified, Demandbase, and others, including troubleshooting and fixing data errors/issues.
  • Manage campaign tracking, testing, and optimization feedback flows.
  • Audit and monitor proper tagging for campaigns across our tech-stack.
  • Handle various requests from Marketing and cross-functional teams, aligning data and assets with best practices.
  • Support the team with ad hoc campaign reporting and analysis.
  • Drive data quality and accuracy across all sales and marketing systems, with an eye on contact and account enrichment, data governance, quality, and GDRP & CCPA compliance.
Qualifications
  • 8+ years of Marketing and/or Campaign Operations experience, preferably in B2B SaaS.
  • Proficiency in Pardot (or comparable Marketing Automation platform) and Salesforce.
  • Obsesses over organization and effective project management.
  • Experience with building marketing attribution models preferred.
  • Proficiency in Excel / Google sheets.
  • Experience in BI tools like Tableau and data lakes.
  • Ability to communicate effectively with stakeholders across the company, articulating detailed, data-driven reasons for change.
  • Detail-oriented and accurate, with a passion for problem-solving and being challenged.
  • Works well under deadlines, identifying and communicating issues quickly.
  • Experience and a thorough understanding of B2B software go-to-market motions, especially with marketing and sales.
  • Experience in a fast-paced, high growth environment.
  • Strong strategic, analytical, project management, and communication skills.
Economic Package
  • $107,000-$163,350 USD.
  • Annual Bonus.
  • Company Paid Health Care, Dental, and Vision Coverage, including coverage for your partner and dependents.
  • Three Health Care Plan Options, including FSA and HSA Options.
  • Generous PTO and Sick Leave.
  • 401(K).
  • Disability and Life Insurance Benefits.
  • $50 phone stipend per pay period.

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