Senior Marketing Operations Manager
4 weeks ago
Netradyne is seeking a highly skilled Senior Marketing Operations Manager to join our team. As a key leader, you will be responsible for building, tracking, executing, and optimizing our marketing processes, systems, tools, campaigns, and data management across marketing initiatives.
Key Responsibilities- Own the end-to-end systematic flow of our entire marketing engine, including lead routing, scoring, data enrichment, attribution, and tracking.
- Manage and establish efficient processes for data management, integrity, and hygiene.
- Investigate the end-to-end campaign process and reporting, identifying areas for improvement.
- Lead the team in positioning operations to anticipate future growth.
- Develop advanced Salesforce knowledge to build campaign reporting and dashboards.
- Have a comprehensive understanding of advanced lead routing tools like LeanData.
- Build and manage sophisticated attribution models.
- Manage marketing automation technologies, with experience in Pardot or Marketo preferred.
- Manage audience segmentation for campaigns, email marketing, direct mail, and other marketing outreach.
- Create and set up campaigns in Salesforce, Pardot, LeanData, Qualified, Demandbase, and others, including troubleshooting and fixing data errors/issues.
- Manage campaign tracking, testing, and optimization feedback flows.
- Audit and monitor proper tagging for campaigns across our tech-stack.
- Handle various requests from Marketing and cross-functional teams, aligning data and assets with best practices.
- Support the team with ad hoc campaign reporting and analysis.
- Drive data quality and accuracy across all sales and marketing systems, with an eye on contact and account enrichment, data governance, quality, and GDRP & CCPA compliance.
- 8+ years of Marketing and/or Campaign Operations experience, preferably in B2B SaaS.
- Proficiency in Pardot (or comparable Marketing Automation platform) and Salesforce.
- Obsesses over organization and effective project management.
- Experience with building marketing attribution models preferred.
- Proficiency in Excel / Google sheets.
- Experience in BI tools like Tableau and data lakes.
- Ability to communicate effectively with stakeholders across the company, articulating detailed, data-driven reasons for change.
- Detail-oriented and accurate, with a passion for problem-solving and being challenged.
- Works well under deadlines, identifying and communicating issues quickly.
- Experience and a thorough understanding of B2B software go-to-market motions, especially with marketing and sales.
- Experience in a fast-paced, high growth environment.
- Strong strategic, analytical, project management, and communication skills.
- $107,000-$163,350 USD.
- Annual Bonus.
- Company Paid Health Care, Dental, and Vision Coverage, including coverage for your partner and dependents.
- Three Health Care Plan Options, including FSA and HSA Options.
- Generous PTO and Sick Leave.
- 401(K).
- Disability and Life Insurance Benefits.
- $50 phone stipend per pay period.
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