Digital Brand Strategist

4 days ago


Austin, Texas, United States Four Hands Full time

**About Four Hands**

Headquartered in Austin, Texas, Four Hands is a leading global designer and wholesaler of lifestyle home furnishings. Our company has received numerous recognitions and accolades, including ranking in the Inc. 5000 list multiple times.

We are seeking an experienced Digital Brand Strategist to join our Marketing team as a Public Relations (PR) and Social Media Manager. In this role, you will be responsible for shaping and executing our PR and Social Media strategies to drive brand awareness and reputation. Your expertise will help us tell our story and connect with audiences in meaningful ways.

As a key player in our marketing organization, you will craft compelling brand narratives and social strategies that drive awareness across our PR and social media channels, ensuring alignment with key company initiatives. You will own all PR initiatives, including management of PR agency relationships, and deliver Four Hands value propositions to various audiences.

Key Responsibilities:

  • Craft compelling brand narratives and social strategies that drive awareness across our PR and social media channels, ensuring alignment with key company initiatives
  • Own all PR initiatives, including management of PR agency relationships, and deliver Four Hands value propositions to various audiences
  • Oversee all social media platforms (Instagram, Pinterest, Facebook, and LinkedIn) and develop strategies to enhance engagement, reach, and brand loyalty
  • Design and implement social media expansion strategies that build upon the organization's success and innovation
  • Develop comprehensive B2B and B2C strategies across earned and paid channels to further enhance the relationships and drive engagement and growth among customers and followers
  • Establish KPIs, manage budgets, and optimize paid social media performance by collaborating with media agencies and analytics teams
  • Conduct regular performance reviews of programs by reviewing dashboards and offer recommendations for opportunities to optimize overall program performance
  • Work closely with internal marketing teams and agency collaborators to identify revenue-generating opportunities and drive new account growth
  • Develop creative briefs alongside our Brand and Product Marketing teams, working with creative services to produce compelling social media assets tailored to each platform
  • Stay on top of industry trends and competitive landscapes to continuously bring innovative ideas and insights to the organization
  • Lead and mentor direct reports providing guidance to further develop their skills
  • Uphold our core values and be a valuable member of the Four Hands team

**Requirements**

We are looking for a highly skilled Digital Brand Strategist with 8+ years of experience working within a marketing organization, focusing on social media strategy, execution, and public relations. A Bachelor's degree in marketing or equivalent experience in a relevant field is required. Proficiency in basic computer applications, including MS Office suite, and social media applications, including Meta, Pinterest, TikTok, and LinkedIn, is essential.



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