Brand Development Strategist

3 days ago


Austin, Texas, United States Intiva Health Full time
Job Title: Brand Development Strategist

About the Role:
Intiva Health, a fast-growing health tech company, is seeking an experienced Brand Development Strategist to develop and implement marketing activities that increase brand value, awareness, and market share in the Consumer Packaged Goods space. As a Brand Development Strategist, you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures, and assessing KPIs and ROI.

Responsibilities:
  • Strategic plan development and execution
  • Manage and develop P&L and driving market growth
  • Maintain a company's public image through implementation of marketing initiatives
  • Communicate with internal stakeholders such as C-level executives and marketing personnel
  • Own the ideation to launch phases of new products, around both near-term priorities and long-term strategies
  • Strong focus on profitability and brand growth

Salary Range: $120,000 - $180,000 per year, based on experience and location. This is a full-time in-office position. We are looking for solution-driven leaders who can bring ideas and innovation to the table. The ideal candidate should have a good understanding of consumer behavior, be up-to-date on market trends, and continuously monitor competitor activity. The candidate should also have experience with start-ups and mass-market brands in the Consumer Packaged Goods Space, Amazon SEO management and sales experience, and solid understanding of Search Engine Marketing, SEO, and Digital Marketing.

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