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Senior Manager, Member Experience

2 months ago

Salt Lake, Utah, United States Varsity Tutors Full time
Job Title: Senior Manager, Member Experience & CRM

We are seeking a highly skilled Senior Manager, Member Experience & CRM to join our dynamic team at Varsity Tutors. As a key member of our Member Experience & CRM team, you will be responsible for shaping our multi-channel CRM efforts to drive business results.

Key Responsibilities:

  • Develop and implement best-in-class strategies to increase member engagement, reduce member churn, and increase member reactivations.
  • Work closely with the Sr. Director to forge a world-class CRM team focused on building cutting-edge engagement, retention, and reactivation campaign strategies.
  • Build strong cross-functional relationships with our creative, design, retention, and acquisition teams to deliver a seamless end-user experience.
  • Use data to target segments + sub-segments of our members to build customer loyalty and grow customer lifetime value.
  • Ensure a low-effort customer journey by managing and optimizing our emails + SMS + landing pages + account management features.

Requirements:

  • 5+ years of experience in lifecycle marketing, membership retention, and data analysis within a DTC membership business.
  • Strong interpersonal skills with the ability to partner with senior & junior level business stakeholders.
  • Familiarity with design, creative, and web-UX processes & strategies.
  • Uses an analytical approach to decision-making.
  • Bachelor's degree, preferably in Marketing or Communications.

What We Offer:

  • Total Compensation Package including Competitive Salary and Equity (Restricted Stock Units) in the company
  • Healthcare Plans (Medical, Dental, Vision, Life)
  • 401k Company Matching Plan
  • Maternity, Paternal, and Adoption Leave
  • Remote Position
  • Flexible PTO
  • Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
  • Unique opportunity to help transform how the world learns

Varsity Tutors is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.