Digital Marketing Coordinator

3 days ago

Portland, Oregon, United States AireSpring Full time
{"Job Title": "B2B Digital Marketing Coordinator", "Job Description": "

AireSpring is seeking a talented individual to support our marketing team in the development and implementation of digital marketing strategies.

AireSpring is a privately held, diversified, and debt-free company that combines incredible growth with a vibrant and entrepreneurial corporate culture.

The ideal candidate will be a self-starter with strong project management skills, attention to detail, and an understanding of B2B digital marketing channels and tactics.

Responsibilities:

Assist in the planning, execution, and optimization of digital B2B marketing campaigns, including email marketing, LinkedIn and Twitter, SEO, PPC, Google ads, and display advertising.

Work with internal and external stakeholders to ensure B2B campaigns are executed on time and within budget.

Monitor and report on campaign performance, identifying areas for improvement and making recommendations to optimize campaigns.

Conduct research and provide insights on industry trends, best practices, and competitor activity.

Create and maintain content calendars for LinkedIn social media, email marketing, and other digital marketing channels.

Develop and manage email marketing campaigns, including list segmentation, email design, and content creation in conjunction with the marketing team.

Collaborate with the graphic design team to develop engaging visuals for digital marketing campaigns.

Assist with the development and maintenance of the company website, ensuring that it is up-to-date and optimized for search engines and has current information.

Qualifications:

Bachelor's degree in marketing, communications, or related field.

2+ years of experience in digital marketing; digital marketing certificate.

Knowledge of B2B digital marketing channels and tactics, including SEO, PPC, email marketing, and LinkedIn.

Experience with marketing automation and CRM tools, such as ZoHo or Salesforce.

Excellent project management skills, including the ability to manage multiple projects simultaneously.

Strong analytical skills and ability to translate data into insights and recommendations.

Excellent written and verbal communication skills.

Ability to work collaboratively with internal and external stakeholders.

Highly organized with exceptional attention to detail.

Experience with indirect/channel sales is a plus.

We look forward to hearing from you.

Additional Information:

We combine incredible growth with the stability of a privately held, diversified, and debt-free company.

We work hard, play hard, celebrate our successes, and pursue our goal of delighted customers with relentless passion.

Our experienced leadership team supports a vibrant and entrepreneurial corporate culture, giving you the chance to use your talents to make a real difference.

At AireSpring, you'll work alongside other smart and dedicated people to solve business and technology challenges while delivering excellent service to all of our customers.

"}

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