Digital Marketing Professional for Hospitality Sector
3 weeks ago
At Lafayette Hotels, we're on a mission to elevate our marketing team and revolutionize the way we engage with our guests. As a highly skilled Digital Marketing Professional for the Hospitality Sector, you'll be at the forefront of this transformation.
Our company has been a stalwart in Maine's hospitality industry for decades, with a family-owned and operated approach that emphasizes quality service, local community engagement, and a commitment to preserving the beauty of our region. We're now seeking a talented individual to join our team as a Digital Marketing Associate and help us expand our online presence.
This role involves managing social media, online profiles, and email marketing for our hotels and restaurants across five different regions in Maine and New Hampshire. You'll work closely with our marketing department and property managers to develop strategies and craft messaging for our properties, leveraging various digital marketing channels, including email, social media, Google paid advertising, OTA channels, and our websites.
As a key member of our team, you'll be responsible for creating engaging content, scheduling social media posts using Hootsuite, responding to messages and comments, and auditing and updating online profiles to ensure our content remains fresh and up-to-date. You'll also build email marketing campaigns using an email marketing platform, work with employees, guests, management, and influencers to create compelling content, and create visual graphics to capture our brand's essence.
The ideal candidate will have a Bachelor's Degree and advanced computer skills, with a strong proficiency in photo and video editing, graphic design, and social media management. Experience with Facebook ads, Google My Business, and TripAdvisor management is a plus. You'll be comfortable working in a fast-paced environment and have excellent communication skills, with a friendly and service-oriented attitude.
Our Lafayette Hotels team is an equal opportunity employer, committed to diversity and inclusion. We offer a competitive salary, with an estimated range of $55,000 - $65,000 per year, depending on experience. If you're a motivated and creative individual who is passionate about digital marketing and hospitality, we encourage you to apply.
Key responsibilities include:
- Content creation and editing
- Social media management using Hootsuite
- Email marketing campaign development
- Online profile auditing and updating
- Graphic design and visual content creation
- Digital marketing project management
We're excited to find the right candidate to join our team and help us take our marketing efforts to the next level.
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