Marketing Automation Specialist

2 weeks ago


Miami, Florida, United States IRA Financial Full time
Job Title: Marketing Automation Manager

At IRA Financial, we are seeking a highly skilled Marketing Automation Manager to join our team. As a key member of our marketing department, you will be responsible for the management, configuration, and maintenance of our Salesforce platform and the marketing campaigns that originate there.

Key Responsibilities:
  • Manage and maintain Salesforce environment, including user accounts, security settings, system performance, and system configurations.
  • Create and refine automated lifecycle journeys and on-off campaigns across email, direct mail, SMS, and other CRM channels to increase conversion, retention, and customer lifetime value (LTV).
  • Design database marketing strategies based on behavior, segmentation, and lifecycle stages.
  • Analyze campaign performance, identifying opportunities for A/B testing and ongoing optimization.
  • Build cross-functional relationships internally, working closely with Sales, Customer Service, and other internal teams.
  • Customize Salesforce objects, fields, record types, page layouts, and workflows to align with business requirements.
  • Provide day-to-day support to Salesforce users, including troubleshooting issues and answering queries.
  • Oversee data import, export, and data quality management within Salesforce to ensure accuracy and consistency of customer relationship management (CRM) data.
  • Create and manage reports and dashboards to support decision making and monitor key performance indicators.
  • Collaborate with stakeholders to gather requirements and translate them into Salesforce solutions.
  • Lead the planning and execution of Salesforce-related projects, including system upgrades, integrations, and process improvements.
Requirements:
  • Bachelor's degree in computer science, information systems, business administration, marketing, or a related field preferred; or equivalent work experience.
  • 5+ years of hands-on lifecycle marketing experience.
  • Experience building multi-channel, automated journeys in Salesforce Marketing Cloud.
  • Proven experience as a Salesforce Administrator, Salesforce CRM Manager, or in a similar role, with a deep understanding of Salesforce features and functionality.
  • Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve issues effectively.
  • Strong communication skills, with the ability to convey technical information to non-technical users.
  • Ability to manage multiple tasks and projects simultaneously in a fast-paced environment.
  • Experience in financial services marketing is highly preferred.


  • Miami, Florida, United States IRA Financial Full time

    Job Title: Marketing Automation ManagerAt IRA Financial, we are seeking a highly skilled Marketing Automation Manager to join our team. This role is responsible for the management, configuration, and maintenance of our Salesforce platform and the marketing campaigns that originate there.Key Responsibilities:Manage and maintain Salesforce environment,...


  • Miami, Florida, United States YourFitnessLifestyle, Full time

    Klaviyo Marketing Specialist Needed YourFitnessLifestyle is seeking a skilled Klaviyo Marketing Specialist with Shopify experience to elevate our email marketing strategy. Responsibilities Develop and execute engaging email campaigns across various segments.Implement advanced segmentation strategies to personalize email content.Conduct A/B testing to...


  • Miami, Florida, United States Fresquet Marketing Full time

    Key ResponsibilitiesWe are seeking a highly skilled Social Media Marketing Analyst to drive business growth through data-driven insights and innovative marketing strategies.Key Responsibilities:Conduct market research to identify opportunities and threats, and provide actionable recommendations to inform business decisions.Analyze market trends and consumer...


  • Miami, Florida, United States South Shore Marketing Full time

    Job OverviewWe are seeking a highly skilled Sales Marketing Consultant to join our team at South Shore Marketing. As a Sales Marketing Consultant, you will be responsible for developing and executing sales strategies to drive business growth and revenue.The ideal candidate will have a strong understanding of sales and marketing principles, as well as...


  • Miami Beach, Florida, United States The Marketing Department Full time

    {"title": "Content Creator & Video Editor", "description": "Role SummaryWe are seeking a talented Content Creator & Video Editor to join our dynamic team at THE MARKETING DEPARTMENT. As a key member of our creative team, you will be responsible for developing, producing, and editing high-quality video and visual content across multiple platforms.Key...


  • Miami, Florida, United States Florida International University Full time

    Job SummaryWe are seeking a highly skilled Marketing Communications Specialist to join our team at Florida International University. As a key member of our enrollment marketing and communications team, you will be responsible for maintaining editorial standards and accuracy/quality of enrollment marketing and communications content.Key ResponsibilitiesAssist...


  • Miami, Florida, United States City National Bank Full time

    Product Marketing SpecialistCity National Bank is seeking a highly skilled Product Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing our approach to leveraging partnerships and technology for maximum impact on our brand and business objectives.Key Responsibilities:Assist in...


  • Miami Gardens, Florida, United States QRC Group, LLC Full time

    Automation EngineerQRC Group, LLC is seeking an experienced Automation Engineer to join our team. The ideal candidate will have a strong background in pharmaceutical OSD manufacturing automation systems maintenance and a passion for designing and implementing major system modifications, experiments, and/or capital projects.Key Responsibilities:Apply advanced...


  • Miami, Florida, United States Miccosukee Resort & Gaming Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at Miccosukee Resort & Gaming. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive engagement and conversions.Key Responsibilities:Develop and implement digital...


  • Miami, Florida, United States Norwegian Cruise Line Holdings Full time

    Job Title: Campaign AnalystAbout the Role:We are seeking a highly skilled Campaign Analyst to join our team at Norwegian Cruise Line Holdings. As a key member of our marketing operations team, you will be responsible for supporting global marketing campaign operations, including strategic audience selection and deployment.Key Responsibilities:Manage...


  • Miami, Florida, United States Miccosukee Resort & Gaming Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at Miccosukee Resort & Gaming. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive engagement and conversions.Key Responsibilities:Develop and implement digital...


  • Miami, Florida, United States Olympus Corporation of the Americas Full time

    Job Title: Senior Digital Marketing SpecialistWe are seeking a highly skilled Senior Digital Marketing Specialist to join our team at Olympus Corporation of the Americas. As a key member of our marketing organization, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.Key...


  • Miami, Florida, United States Olympus Corporation of the Americas Full time

    Job Title: Senior Digital Marketing SpecialistWe are seeking a highly skilled Senior Digital Marketing Specialist to join our team at Olympus Corporation of the Americas. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.Key...


  • Miami, Florida, United States Olympus Corporation of the Americas Full time

    Job Title: Senior Digital Marketing SpecialistWe are seeking a highly skilled Senior Digital Marketing Specialist to join our team at Olympus Corporation of the Americas. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.Key...


  • Miami, Florida, United States South Shore Marketing Full time

    Job OverviewSouth Shore Marketing is seeking a highly motivated and charismatic Customer Enrollment Specialist to join our team. As the brand's face, you will be responsible for acquiring a strong familiarity with our products, mission, and values to communicate them to customers.Key Responsibilities:Engage and educate customers to create a fantastic...


  • Miami, Florida, United States Helm Bank Full time

    Job OverviewHelm Bank USA is seeking a highly skilled Marketing and Communications Specialist to join our team. This role will be responsible for coordinating and executing the Bank's commercial marketing objectives, including event planning, vendor management, and managing communications platforms.Key ResponsibilitiesDevelop and implement marketing...


  • Miami, Florida, United States Optimum7 Full time

    About the RoleWe are seeking a highly skilled Paid Search Specialist to join our team at Optimum7 in Miami, FL. As a Paid Search Specialist, you will be responsible for creating and managing performance marketing strategies that drive ROI and maximize conversions across digital platforms.Key ResponsibilitiesDevelop and execute high-performance marketing...


  • Miami, Florida, United States Norwegian Cruise Line Holdings Full time

    Marketing Analytics SpecialistAbout the Role:We are seeking a highly skilled Marketing Analytics Specialist to join our team at Norwegian Cruise Line Holdings. As a key member of our marketing team, you will be responsible for providing strategic insights and data-driven recommendations to support our global marketing leadership.Key Responsibilities:Design...


  • Miami, Florida, United States SSM Services, inc Full time

    Job OverviewSSM Services, inc is seeking a Marketing and Communications Specialist to join our team. This role will focus on building and maintaining relationships with our clients and partners, while also developing and implementing marketing strategies to drive business growth.Key Responsibilities:Collaborate with management staff to stay updated on new...


  • Miami, Florida, United States WMX Full time

    About WMXWMX is a full-service interactive marketing agency based in Miami, Florida, specializing in digital marketing and web development. Our expertise lies in travel-related industries, including hotel chains, airlines, cruise lines, and rental car companies.Job DescriptionWe are seeking a highly skilled SEM Specialist to join our team. As a key member of...