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Senior Marketing Analytics Specialist

2 months ago

Miami, Florida, United States Norwegian Cruise Line Holdings Full time
Marketing Analytics Specialist

About the Role:

We are seeking a highly skilled Marketing Analytics Specialist to join our team at Norwegian Cruise Line Holdings. As a key member of our marketing team, you will be responsible for providing strategic insights and data-driven recommendations to support our global marketing leadership.

Key Responsibilities:

  • Design and develop advanced marketing analytics solutions using Tableau, including dashboards and reports that provide timely and actionable insights on marketing performance.
  • Lead the development of data-driven marketing strategies, leveraging strong analytical and problem-solving skills to drive business growth and optimization.
  • Collaborate with cross-functional teams to identify business needs and develop data-driven solutions, including data visualization, statistical modeling, and data warehousing.
  • Develop and maintain complex SQL queries to extract and analyze large datasets, providing insights on customer trends, promotions, and competitive assessments.
  • Work closely with senior leadership to develop and implement data-driven marketing strategies, including attribution modeling, web analytics, and CRM integration.
  • Stay up-to-date with industry trends and best practices in marketing analytics, data science, and data visualization, applying this knowledge to drive business growth and innovation.

Requirements:

  • Bachelor's degree in Economics, Information Systems, Business Analytics, or related field; Master's degree preferred.
  • 3-5 years of experience in data analysis, statistics, and data visualization, with strong SQL skills and experience with BI platforms like Tableau.
  • Strong analytical and problem-solving skills, with the ability to communicate complex data insights to non-technical stakeholders.
  • Experience with data warehousing, data visualization, and statistical modeling, with a strong understanding of software development lifecycle methodologies.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

What We Offer:

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development in a dynamic and innovative company. If you are a motivated and detail-oriented individual with a passion for data-driven marketing, we encourage you to apply for this exciting opportunity.