Product Marketing Specialist
3 days ago
City National Bank is seeking a highly skilled Product Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing our approach to leveraging partnerships and technology for maximum impact on our brand and business objectives.
Key Responsibilities:- Assist in managing workflow and reviewing submissions from assigned partners
- Prepare responses or redirects as needed
- Assist with campaign creation and strategy to generate leads
- Develop process documents, tools, and training materials for internal and external stakeholders
- Create presentations and assist with projects as needed
- Write creative briefs for marketing deliverables
- Build relationships across internal and external partners to maximize achievement of our business objectives
- Champion and lead ideas and initiatives with brand and cross-functional partners
- Administer all partnerships and assets for maximum brand/business impact against objectives
- 2-4 years of experience in a for-profit institution, B2B or B2C products and services, and local or regional marketing
- Functional roles in agency account management, marketing strategy, marketing communications, marketing program management, marketing operations, field marketing, or market development
- 5+ years of experience in a regulated industry, B2B and B2C products/services, and national marketing
- Functional roles in product marketing or segment marketing
- Bachelor's degree in marketing, communications, finance, or a related field
- A dynamic and collaborative work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
City National Bank is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity and promotes equal opportunities for all employees and applicants.
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Product Marketing Strategist
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