Marketing Automation Specialist

1 month ago


Miami, Florida, United States IRA Financial Full time
Job Title: Marketing Automation Manager

At IRA Financial, we are seeking a highly skilled Marketing Automation Manager to join our team. This role is responsible for the management, configuration, and maintenance of our Salesforce platform and the marketing campaigns that originate there.

Key Responsibilities:
  • Manage and maintain Salesforce environment, including user accounts, security settings, system performance, and system configurations.
  • Create and refine automated lifecycle journeys and on-off campaigns across email, direct mail, SMS, and other CRM channels to increase conversion, retention, and customer lifetime value (LTV).
  • Design database marketing strategies based on behavior, segmentation, and lifecycle stages.
  • Analyze campaign performance, identifying opportunities for A/B testing and ongoing optimization.
  • Build cross-functional relationships internally, working closely with Sales, Customer Service, and other internal teams.
Requirements:
  • Bachelor's degree in computer science, information systems, business administration, marketing, or a related field preferred; or equivalent work experience.
  • 5+ years of hands-on lifecycle marketing experience.
  • Experience building multi-channel, automated journeys in Salesforce Marketing Cloud.
  • Proven experience as a Salesforce Administrator, Salesforce CRM Manager, or in a similar role, with a deep understanding of Salesforce features and functionality.


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