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Growth Marketing Specialist

2 months ago

Chicago, Illinois, United States Motorola Solutions Full time

Company Overview
At Motorola Solutions, we are driven by a common goal - empowering individuals to excel in critical moments. Our commitment to safety is reflected in our innovative technologies that span the entire safety and security ecosystem.

We focus on developing mission-critical communication devices, AI-enhanced video security, and integrated command center solutions that unite voice, video, and data.

Our mission is to connect public safety agencies and enterprises, facilitating essential collaboration between those in need and those who can assist.

Department Overview
We are a forward-thinking team dedicated to reshaping the digital landscape within our sector. Our approach is rooted in data-driven insights aimed at fostering growth and improving customer experiences. If you are enthusiastic about marketing and transforming data into actionable strategies, we welcome your expertise.

Job Description
This position is fully remote, and we encourage applicants from across the United States to consider this opportunity.
We are looking for a proactive and enthusiastic marketing associate to become a vital part of our growth marketing team.

In this dynamic role, you will contribute significantly to the execution of marketing strategies designed to enhance user acquisition, engagement, and retention.

This is an excellent opportunity for individuals passionate about marketing and eager to play a role in expanding our brand's reach.


Key Responsibilities:


- Assist in the implementation of SEO strategies and best practices to enhance search engine rankings and boost organic traffic to our website.

- Conduct keyword research to inform content creation and optimize existing materials, including website copy, blog articles, and landing pages.

- Collaborate with the content team to ensure SEO best practices are integrated into all marketing materials.

- Analyze website performance using SEO tools (e.g., Google Analytics, SEMrush, Moz) and generate reports on rankings, traffic, and other key metrics.

- Monitor search results and performance across major channels to improve rankings.

- Work closely with the development team to ensure SEO best practices are applied to newly developed code and features.

- Assist with content uploading and formatting in the website CMS and implement interlinking strategies.

- Stay informed about the latest SEO trends, algorithm updates, and industry best practices to refine strategies accordingly.

- Support broader growth marketing initiatives, including social media management, email marketing campaigns, and PPC advertising, with an SEO focus.

- Participate in brainstorming sessions for campaign ideas and growth strategies, ensuring a cohesive approach across all marketing channels.


Preferred Qualifications & Skills:
- Degree concentration in Marketing, Business, Communications, or a related field.
- Strong interest in SEO and digital marketing.
- Understanding of fundamental SEO principles, strategies, and techniques.
- Familiarity with SEO analytics and research tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Excellent verbal and written communication skills, with the ability to create SEO-friendly content.
- Creative thinker with an analytical mindset, skilled in data analysis and making data-driven decisions.
- Ability to thrive in a fast-paced environment and collaborate with cross-functional teams.
- Highly organized with a keen attention to detail.
- Basic Requirements: Bachelor's degree.
- Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position.
Benefits:
- Incentive Bonus Plans
- Medical, Dental, Vision benefits
- 401K with Company Match
- 9 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
- and more
EEO Statement
Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every employee to be their most authentic self and to excel in their roles.