Marketing Manager
2 weeks ago
WTTW/Chicago PBS and WFMT/Chicago Classical seek an experienced Marketing Manager to develop, manage and execute marketing plans and strategies to increase audience, awareness and engagement on new and emerging platforms.
Key Responsibilities:- Develop and execute proactive and strategic marketing plans across paid, owned, and earned channels to increase audience, brand recognition, loyalty, engagement and awareness for WTTW and WFMT.
- Plan, contract, and manage budget and placement of media buys/trades across digital/social/email, OOH, television/video, radio, print and search channels.
- Manage internal and agency cross-media creative development, production, and delivery: develop and adhere to marketing calendar deadlines, create and present creative briefs, manage design/production process and approvals, and serve as day-to-day liaison for and deliver final marketing files to vendors.
- Identify, create, and manage new strategic marketing and media trade partnerships that can be leveraged for audience growth and brand awareness; manage all related deliverables.
- Prepare and execute audience analysis, proof of performance reports, presentations and highlights to supervisor.
- Create audience segmentation strategies and ongoing view of consumer personas to evolve our messaging and voice as we grow.
- Develop, document, analyze and communicate cross-platform quantitative and qualitative research and consumer insights to maximize and measure effectiveness of marketing campaigns; develop visualizations and serve as storyteller, translating complex data into easy-to-understand analysis and recommendations for optimization.
- Plan, manage, utilize and analyze search marketing programs.
- Help create and document policies, guidelines, and procedures for organizational brand protocols.
- Collaborate with internal creative and communications staff to ensure brand and messaging integrity across platforms and external marketing efforts.
- Assist in coordination of selected events and other assigned duties.
- 3-5 years of marketing management experience.
- Demonstrated experience creating outcomes-driven visibility and marketing plans.
- Tactical understanding of all marketing media types/platforms, and experience integrating varied marketing channels into strategies.
- Expert familiarity with digital advertising and social media with a track record of driving growth.
- Experience with business, strategy, and campaign development and tracking.
- Demonstrated understanding of social media and search best practices, algorithms, and campaign execution.
- Demonstrated experience compiling, analyzing, and presenting data.
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