Associate Marketing Manager

12 hours ago


San Mateo, California, United States Joyous Full time
Job Title: Associate Marketing Manager

We are seeking a highly skilled Associate Marketing Manager to join our team at Joyous, a pioneering company in the mental health care industry. As a key member of our marketing team, you will be responsible for optimizing our performance marketing channels, designing and publishing creative content assets, and managing website content to drive growth and brand awareness.

Key Responsibilities:

  • Manage and optimize Google Ads search, PerformanceMax, and display campaigns to identify untapped opportunities for growth and CPA improvement
  • Responsible for keyword expansion, Google Ads optimizations, and landing page testing to drive conversion rates and paid channel performance
  • Monitor and analyze key metrics and trends to gauge channel performance and develop actionable insights to support patient growth
  • Design creative assets for Facebook/Instagram social channels, website, and email campaigns to support our go-to-market efforts and overall patient experience
  • Work cross-functionally with product, copywriters, and photographers to develop fresh, engaging creative assets that capture the Joyous brand and drive understanding of our products and services
  • Help manage website content, build new landing pages from existing templates, publish blogs, and SEO to drive traffic and engagement

Requirements:

  • 6+ years of progressive marketing experience in a high-impact startup environment
  • 5+ years of experience managing Google Ads campaigns (search, display), with a thorough grasp of paid channel platform capabilities and new optimization features
  • 3+ years managing website content on platforms like Webflow, Framer, WordPress, or Wix (we use Webflow)
  • Personal or professional experience designing static creatives for Instagram, Facebook, or general graphic design using software like Adobe Illustrator, Adobe Express, InDesign, or Canva
  • Data-driven mindset and experience using analytics tools like Google Analytics (GA4) or LookerDataStudio to report campaign performance and develop optimization recommendations
  • Able to develop and manage agile tests for conversion rate optimization and continuous learning
  • Creative, empathetic, and passionate about mental health and creative marketing strategies
  • Passionate about the psychedelics space and larger positive impact of psychedelics in medicine and beyond
  • Thrives in fast-paced environments, exhibiting self-starting tendencies and a proactive approach to problem-solving

What We Offer:

  • Medical (HMO and PPO options), Dental, and Vision insurance
  • 401k + Match (4%)
  • Commuter Benefits
  • Flexible Time Off
  • Plus many in-office perks

We are proud to offer a comprehensive benefits package and a dynamic work environment that fosters growth and innovation. If you are passionate about mental health and creative marketing, we encourage you to apply for this exciting opportunity to join our team at Joyous.


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