Protein Services Market Development Manager
1 month ago
The Market Development Manager, Protein Services is a key position within the Protein business unit at GenScript/ProBio. This role is responsible for managing the product lifecycle, including P&L, market analysis, product roadmap & strategy, pricing review, process optimization, and internal system upgrades.
Key Responsibilities- Manage product lifecycle, including market analysis, product roadmap & strategy, pricing review, process optimization, and internal system upgrades
- Lead new/upgraded services from planning and execution to successful launch
- Conduct market research and VoC to identify trends, unmet needs, and opportunities
- Routinely monitors competitive landscape for significant shifts, articulates the implications for the business, and develops appropriate responses
- Provide critical insights and recommendation based on external and internal assessment to drive sustainable growth for product lines
- Work closely with R&D and Production team to develop new products and optimize existing services through customer feedback and market trend analysis
- Collaborate with marketing team to develop GTM strategy for new service offerings, regional campaigns, promotion and initiatives
- Provide on-market support to commercial team
- Master of Science or PhD degrees in life sciences are desired
- 3-7 years' experience in Product Management, Marketing, Project Management, or Sales related roles in the life sciences or healthcare industry
- Demonstrated ability to conduct market research and develop business cases
- Knowledge of protein service market
- Outstanding written and verbal communication skills are required
- Track record of success in leading and launching key projects
- Cross-Functional Knowledge
- Experience working with CRO is a plus
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