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Digital Marketing Manager Paid Social

2 months ago

Philadelphia, Pennsylvania, United States Comoto Full time
Comoto Digital Marketing Manager Job Description

Comoto is seeking an experienced Digital Marketing Manager to join our Performance Marketing team. This in-house team runs the paid marketing channels driving Comoto's revenue and new customer acquisition goals.

Key Responsibilities:
  • Execute ad/copywriting testing to find the perfect message that resonates with every moto enthusiast's heart
  • Evaluate and optimize DPA (Dynamic Product Ads) and Promotional Campaigns
  • Manage the day-to-day campaign pacing of multimillion dollar budgets
  • Optimize the Social portfolio daily to boost star performers and cut the underachievers
  • Oversee and optimize Display/Discovery efforts that drive revenue and brand awareness campaign goals
  • Drive YouTube revenue/reach campaigns to support our expansive in-house content
  • Manage OTT campaigns with 3rd party platform to drive brand awareness
  • Drive aggressive revenue and first-time purchaser growth across Acquisition/Performance channels
  • QA of own workflow ad copy, audience management, campaign builds, etc. as well as review of teammates' work to ensure positive customer-facing experience
  • Ideate new campaigns in conjunction with in-house creative teams to drive results
  • Own and manage vendor/platform relationships
  • Stay on the leading edge of Digital Marketing for continuous self-improvement and mentorship of team members
Requirements:
  • 4-6 years working in Digital Marketing
  • E-Commerce experience
  • Experience managing mid-to-large-scale Paid Social in Facebook, Instagram, and Tik Tok
  • End-to-end campaign management (planning, launch, testing)
  • Expertise working with different ad types across Social
  • Deep understanding of Audience management
  • Strong eye for creative vision and ability to articulate what you are and are not looking for from our in-house creative team
  • Large-scale=multi-platform, large product catalog, large budget, daily optimizing, ongoing promotional/content management
  • Proven ability to lead Display/Discovery, Video, OTT campaigns across multiple vendors
  • Strong analytical and problem-solving skills
  • Proficiency with Web Analytics tools (eg. Google Analytics, Adobe) including tracking/tagging
  • Advanced Excel (eg. pivot tables, macros, complex formulas)
  • Experience addressing Marketing Analytics challenges like: attribution, media mix modeling, cross-device reporting
  • High detail-oriented individual who can manage multiple projects
  • Self-starter, able to learn new processes, programs, and tools quickly
  • Thrive in a high-energy, collaborative, team-oriented environment
Preferred Qualifications:
  • Experience in Paid Search and Shopping campaign management
  • BI Visualization (eg. Qlik, Tableau) working knowledge
  • Experience in Reddit and other social media platforms
  • Product data feed management experience
  • Omnichannel experience including measurement
  • Motorcycle enthusiast (not a requirement)

Hybrid position based in Philadelphia that will require 3 days per week in the office.

All your information will be kept confidential according to EEO guidelines.