Global Marketing Director

2 weeks ago


Lake Forest, California, United States Abbott Laboratories company Full time
About Abbott Laboratories

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.

Job Description

We are seeking a Senior Global Marketing Manager to join our Infectious Diseases Business Unit of Rapid & Molecular Diagnostics. This role is responsible for setting the strategy and developing initiatives for the assigned product line(s) to achieve the objectives of the business.

Key Responsibilities
  • Lead long-term strategic planning and annual global marketing plan development, including market analysis, recommendation, and presentation of proposed strategies and tactics to senior leadership
  • Lead innovation pipeline development, new product development, and new market placement recommendations with accountability across the 4Ps (Product, Price, Placement, Promotion)
  • Lead new product initiatives through the stage-gate process in close collaboration with headquarters cross-functional teams, regional marketing, and commercial leadership teams
  • Create global marketing toolkits and training materials for regional adaptations and market launches
  • Understand global markets and competitive environments that drive adaptation of innovation pipeline and new product requirements based on changes in the environment
  • Collaborate with internal and external stakeholders to achieve objectives, including field sales force, legal, quality, compliance, market access, market insights, finance, regulatory, medical, clinical, scientific, operations, public affairs, executive management, healthcare professionals, etc.
Requirements
  • 5-7+ years of experience with progressive responsibility in brand or product management in consumer, health tech, or diagnostics marketing; or a combination of the three
  • BS/BA Marketing
  • Strong strategic thought leadership, written, and verbal communication skills
  • Demonstrated execution of successful tactical plans, on budget and on time
  • Demonstrated cross-functional leadership and collaboration skills
  • Proven ability to develop and execute complex strategic business plans
  • Ability to complete competitive analysis and identify market trends
  • Strong organizational and project management skills
  • Financial acumen and understanding of business P&L
  • Global marketing experience
  • MBA strongly preferred
  • Managerial experience strongly preferred


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