Marketing and Referral Development Specialist

6 days ago

Pensacola, Florida, United States West Florida Medical Center Clinic PA Full time
Marketing and Referral Development Specialist

We are seeking a highly skilled Marketing and Referral Development Specialist to join our team at West Florida Medical Center Clinic PA. As a key member of our marketing team, you will play a crucial role in promoting our services and developing strong relationships with referral sources.

Key Responsibilities
  • Conduct market research to identify existing and potential referral sources for our medical center.
  • Develop referral goals for identified centers through marketing development activities.
  • Analyze departmental performance and adjust marketing plans and approaches accordingly.
  • Serve as a liaison between referral sources and our medical center providers to ensure clear understanding among all parties of procedures and protocols.
  • Establish positive and productive relationships among referral sources within the territory.
  • Prioritize efforts and resources based on an understanding of products, territories, and the marketplace for effective coverage of key referral sources.
  • Conduct service calls, via in-person, mail, or telephone contact, on regular and prospective referral sources to service and develop new business or assist referral sources with questions, challenges, and concerns.
  • Write, create, and distribute monthly newsletters internally and externally.
  • Create flyers, directories, and other marketing materials promoting our medical center and its services.
  • Update websites and sub-websites.
  • Distribute printed information such as pamphlets, brochures, and educational materials for referral sources' use.
  • Develop a status report that identifies calls made to prospective and existing referral sources and tracks results of those calls by increase or decrease in referrals.
  • Meet all quarterly referral objectives.
  • Maintain up-to-date call records for physicians, hospitals, pharmacies, and other field contacts.
  • Compile mailing lists and develop direct mail programs to referral sources.
  • Arrange and accompany new and current medical center providers on introductory meetings with referring providers.
  • Order and maintain stock of medical center merchandise and coordinate distribution of merchandise to referral sources.
  • Conduct audits and/or surveys semiannually of referral sources to identify weaknesses and/or areas to target for improvement in service.
  • Conduct an ROI analysis on referral efforts once a quarter.
  • Comply with the Corporate Marketing & Strategies Policy & Procedures.
  • Other special projects as assigned.
Requirements
  • Bachelor's degree preferred.
  • Two years' experience in healthcare and in marketing or sales preferred.
  • Ability to use personal transportation on a routine basis; maintain appropriate level of personal automobile liability coverage as required under our medical center's Vehicle Fleet Safety Policy.
Knowledge, Skills, and Abilities
  • Displays customer service skills, strong interpersonal skills, close attention to detail, excellent/strong verbal and written communication skills, and ability to act with diplomacy.
  • Be a person of integrity and character, willing to embrace change and make a positive impact in the lives of patients and co-workers.
  • Ability to work with staff members at all levels of the organization in a cooperative, team-oriented manner.
  • Displays computer proficiency (i.e., PC windows and MS Office environment) and ability to quickly learn new applications.
  • Ability to work after normal business hours when required.
  • Ability to travel by car, plane, and/or other types of public transportation systems.
  • Knowledge of marketing strategies, processes, and available resources.
  • Ability to create, compose, and edit written materials & gather data, compile information, and prepare reports.
  • Ability to use independent judgment and to manage and impart information to a range of referral sources.
  • Ability to stay overnight, sometimes for many consecutive nights, on marketing trips out of the local area.
  • Proficient in use of English language both in written and verbal communication.
  • Must be able to communicate with individuals of varying socio-economic backgrounds.
  • Displays ability of giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Professional demeanor and recognition of privacy considerations for patients and families.
Physical Requirements of the Essential Job Functions
  • Strength (Lift/Carry/Push/Pull): Lightly Active (exerting up to 50-80 pounds of force occasionally)
  • Standing/Walking: Occasionally; activity exists up to 1/3 of the time
  • Keyboarding/Dexterity: Frequently; activity exists from &fac34; of the time
  • Ability to look at a computer screen for extended periods.
  • Ability to perform constant repetitive hands and finger motions.
  • Ability to work in various positions (standing, sitting, bending, and walking) for extended periods of time.
  • Talking (Must be able to effectively communicate verbally): Yes
  • Seeing: Yes
  • Hearing: Yes
Emotional Requirements of the Essential Job Functions
  • Must exhibit stable work behaviors daily.
  • Must possess adequate individual coping skills.
  • Ability to remain calm and professional regardless of workload or time constraints.
  • Must be able to work under stress and remain calm and professional.
Work Environment
  • Exposed to frequent and constant interruptions in daily functions/schedule.
  • Must be available to customers and staff throughout the day.
  • Required to work extended hours to meet department needs.

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